The user-centered design idea is not entirely correct

For a long time, China's education is "duck" type of exam-oriented education, no matter what kind of students, are using the same tutorial the same teaching methods, so that many students from school out of the lack of adequate survival skills. It is precisely because of this situation, so many schools have begun to play "in accordance with their aptitude" slogan, although many times this is only a slogan, but at least a kind of progress, at least began to distinguish between different "material."

In fact, this is like the progress of web design, from the original product designer-centric design, to the current user-centric design, only the change in nature is the real change.

Since entering the WEB2.0 era, the user experience also seems to have become popular with the wave of WEB2.0 heat, and recently the phenomenon has intensified, the user experience the word has been like the word WEB2.0 started by designers to hang on the tip of the tongue, it seems that the design does not mention the user experience will not be a big deal with the times.

The reason why the user experience the industry will suddenly be such a concern, to a large extent, thanks to the WEB2.0 core--UGC.

In the era of WEB1.0, only a small number of people are creators of Internet content, and this small number of people create content to meet the needs of most users, even if a large part of the user's needs are not met. It's like a Chinese-style exam-oriented education. But when the Internet entered the WEB2.0, the user group was more subdivided, the original small number of people to create content has been far from meeting the needs of most users, so there will be more users to participate in the creation of content, finely differentiated content to meet the finely differentiated user groups.

When the user experience arises, the user-centric design approach also arises. Take the user as the center point, the design satisfies the user the demand as the goal product. Admittedly, this is the progress of design methods, but this user-centric approach to design is not entirely correct.

A lot of times, users do not know what their needs are, especially when the design of a market is not the same kind of innovative products, so in the design of products need to tap the needs of users, but the analysis of the data is not exactly the real user needs, even if the user's needs have been clear, However, when the product to the market is also very likely not to be recognized by users.

Microsoft Word has an example, the effect is the user to the developer response, said Word features too much bad, so developers based on user feedback developed a simple version of the basic functionality of Word--microsoft write, But in the end this write is not accepted by the user.

Obviously this Microsoft write was developed in the context of user-centric design, and users needed an easy-to-use word, so developers made Easy-to-use Microsoft write, seemingly all designed to meet the needs of the user. But when users are faced with products designed for their own needs, they are more willing to use the products designed by the designers.

Apple's products have a unique culture inside, but also known as the user experience, but Apple's products are not user-centric design, like Jobs's stubbornness, Apple's products are based on the needs of designers, or even Jobs's needs. It is this design method that makes the unique culture of Apple products.

So, the user-centered design idea, just a main outline, not exactly the right design idea, there are many times designers need to make decisions for users.