The function of website and the effect of network marketing

Network | Network Marketing

Read a lot of corporate websites, from the application point of view, feel more perfect site is not much, even if some international well-known companies and consulting companies, but also different degrees exist to find information inconvenient, incomplete contact information, and some sites, although "looks very beautiful", the content is also very rich, Can and will be really able to meet the needs of users of information, it is not necessarily able to maximize the role of network marketing. From the network marketing point of view, such a site is not successful.

 What is the cause of most web site defects? Fundamentally, there is a lack of comprehensive understanding of the function of the website. Website is a comprehensive marketing tool, is to carry out network marketing base, the level of Web site construction directly related to the effect of network marketing, web site function can be displayed from the site is the site is an important sign of specialization.

The most important function of  website is product display. Customers visit the main purpose of the site is to the company's products and services in-depth understanding of the value of the enterprise site is flexible to show users the product description and pictures and even multimedia information, even if a simple function of the site is at least equivalent to a can be updated at any time the product information. Outdated product information or product information is not perfect can not only promote sales, but also affect customer confidence.

 Information Publishing is another feature that is less than essential. Product presentation is a form of information release, but the meaning of information release is obviously more extensive, the website is an information carrier, within the scope of the law, can publish all the corporate image, customer service and promote sales of enterprise news, product information, all kinds of promotional information, tender information, cooperation information, Even personnel recruitment information and so on. Therefore, owning a website is equivalent to having a powerful propaganda tool. But not every site is aware of this, do not give full play to the site's information publishing function, is obviously a waste of marketing resources.

 Customer relationship and customer service function. The site provides customers with a variety of online services and help information, such as FAQs, detailed contact information, online forms for help, answers to customer inquiries in real time, and so on. At the same time, the use of the site can also achieve the purpose of promoting customer relations, such as by issuing a variety of free mailing lists, provide prizes quiz and other ways to attract users to participate.

 the function of online investigation. Through the online questionnaires on the website, users ' feedback can be obtained, which is used for product survey, consumer behavior survey, brand image survey, etc., and is an effective investigative tool for obtaining first-hand market data.

 In addition, the function of the site is also displayed in the brand display, sales promotion and so on. The more perfect the function of the website, the more advantageous to promote the overall marketing effect, otherwise, even if the site to promote the investment of human and financial resources, will still feel that the effect of network marketing is not ideal, because network marketing is a systematic project, a small aspect of the problem may affect the ultimate effect, and site construction of the function of the site is particularly important.