The function of advertisement song in TV advertisement

The function of advertisement song in TV advertisement
1. Easy to Remember
A commodity television advertisement if use recitation to publicize, may be difficult to popularize, but if the language with rhythmic music melody, then can be widely sung, therefore, the advertisement song can help the audience to deepen the impression, strengthens the memory.
For example: Wahaha pure Water "Love Is You" Leehom Wang, in the happy country of love, you are my only, my only love Is you, familiar lyrics, beautiful melody, so that the audience of the brand's pure water is impressive.
2. Increase Affinity
Good advertising can make people impressive, but impressive ads do not necessarily have the sales force, only can give people with the intimacy of advertising, it is easy to facilitate the purchase. The feminine music and the beautiful song can add many points to the advertisement, can greatly mobilize the audience's sentiment, strengthens its purchase desire. For example: Ericsson mobile phone advertising "Heart Only You" Andy Lau, in the edge of worry, sent my message, back to know, my heart only You, beautiful beautiful lyrics to close the distance with the audience, so that people feel kind!

The function of advertisement song in TV advertisement