The influence of Baidu 25th algorithm on medical industry after upgrade and ponder over it

Since the 6.28 incident, Baidu for the user experience and network environment, better for the user Service, continuous upgrade algorithm and K station. On the evening of August 24, Baidu made a big adjustment, we call it the 8.25 event, Baidu this time the big update on the medical industry, the punishment is relatively large, just my hand some brilliantly medical industry website was the right to be punished by Baidu, in this as a case to share with you.

I am in an oral hospital to do SEO, site early keyword ranking is also good, there are more than 10 keywords The first page, included and snapshots are good. 6.28 incident, Baidu to the medical profession once, but that to my hospital station, no ripple impact. This time, due to policy issues, in 18th this month to readjust the site keyword and title, just 22nd space server problems, the same day can not visit, and encountered the same day, Baidu announced the upgrade algorithm, after a few days, in the morning of 25th to open the site, see, the keywords all fell to 500. With the following map:

Original weight of 3, now become the weight of 0, but included and snapshot normal update.

This 8.25 event has a characteristic, by K's Station or other industry sites, most of the articles are collected or false original, the quality of the content is low, and there is no interaction, but the weight of the site can also, the weight of 3-5 of the stations, most of the punishment, the formation of punishment is directly down the right, the key word fell to A friend management of Gynecological hospital website, Chinaz weight 5, Love station weight 7, original content + False original, also be down right, now only weights 2. After careful analysis of their own found that the region's hospital weight only 1-2 did not affect, the weight of all the right to drop, the original weight of only 1-2 of the station instead of ranking up.

Now in addition to the third party health platform and large health sites are not affected, no matter how many other medical stations are optimized, as well as punishment down the right, because this punishment and the site is not too big relationship, Baidu's aim is to straighten out the entire medical industry. Individuals speculate that the main purpose of this upgrade is to be affected by the 360 comprehensive search, Baidu's share price fell sharply, in order to improve Baidu's performance, so as to rectify the entire medical industry, forcing the entire industry to continue to embark on a large number of bidding to promote the road, so that competitive bidding more intense, promote the price of the auction to continue to maintain a stable growth of the status.

So after the 8.25 incident, our health care industry station, where to go? How should we plan for development? I think the current SEO direction should be redesigned, simple outside the chain + update the era has passed. Our hospital site should be a good analysis of user needs, understand what users need, do a good user experience and interactive communication. Want to recover as soon as possible, you should do these, in addition to normal optimization, should be more guide users to click on the site and interactive is a quick way to restore rankings.

Now should diversify the road of development, the late Hospital website promotion strategy is very important, we can no longer go before the old routine, you may borrow force, do more in some large-scale platform to publish articles, directional drainage and publicity, you can do Sina blog, microblogging promotion, Baidu know, Soso ask, Sina love to ask, Local portal Forum, classified information network and so on.

I wrote it here first. In this remind everyone, should be more to start the brain, think of some new ways to promote the survival of the fittest, and finally wish the vast number of SEO friends will be able to get rid of the current plight, follow-up and other sites to restore the right to decline, and we exchange this site to restore the right to decline some experience

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