The influence of web design on search engine marketing promotion
Source: Internet
Author: User
Due to different
Search EngineThere are differences in page support, so don't just look beautiful when you design a Web page, and many of the elements that you usually use to design Web pages are
Search EngineThere will be problems. Framework structure (frame Sets)
Some
Search Engine(such as fast) do not support frame structures, and their "spider" programs cannot read such pages.
Image block (image Maps)
In addition to AltaVista, Google and Northern Light (now stopped public search service) explicitly support image block links, other engines do not support it. When the "Spider" Program encounters this structure, it often feels dazed and overwhelmed. So try not to set the image map link.
Special Effects Link
We often see that some sites add special effects to the navigation links, such as clicking on an item to expand the underlying link. These effects are typically done in Java script and are visually novel, but not so tempting in the eyes of the "Spider" Program, which is not able to interpret the link. In order to make
Search EngineTo successfully retrieve your webpage, suggest or sacrifice some fancy things.
FLASH
Although Flash makes the Web page visual effect is good, but
Search EngineThis is not too cold, the case shows that this kind of site is difficult to be Baidu
Search EngineIndex. It is advisable to provide both flash and non-Flash Web page options, which is to increase the viewing of the Web page, and to take care of the
Search Engineof emotion.
animated pages (dynamic pages)
Any address in the band? " "No," & "(and other similar symbols) of the Web page will be" Spider "Program block outside the door. These pages are usually generated by CGI, PHP, ASP and other programs, technologically advanced, but not suitable for
Search Engine"Spider" Program. Although there are some large
Search Engine(Google, for example) already has the ability to retrieve dynamic Web pages, but a significant portion of the engine does not support it. And even Google, which can index dynamic Web pages, has made it clear in multiple contexts that it does not warrant retrieving all of the dynamic pages.
Therefore, unless it is a very large web site, to facilitate the use of Dynamic Web page generation technology, or to try to use static Web pages as well.
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