The innate curiosity of programmers

On January 11 in 2014, Apple co-founder Steve Wozniak the first official appearance in China, attended the Geek Park Innovation Conference, and chatted about jobs, wearable devices and other issues. Steve maintains a consistent openness to the late friends, past glories, and future opportunities.

The philosophy of Apple computers

First of all, I have a very good condition to be able to design some products with my partner at that time. such as video games, voice systems. At that time technically I belonged to the person who was walking in the front, but must have a desire, an incentive, a passion, you can develop a new product. "I want to have my own computer", which is not understood by the general people at that time, we must eventually have a prototype of the product, to be rich, to afford this product. Because the computer was very expensive at the time, but I found a benchmark (formula), how to produce affordable computers at a good price, I told the company, let the company mass production, so that people can afford such a computer. So, not only to develop products, but also to allow people to buy, this is the geek at that time. They are going to make their own computers, and of course they need a commercial operation. Speaking of which, I'm going to mention my friend Steve Jobs, who said to me, "with this computer, we're going to sell this product, and people don't need to do their own computers." " so we decided to sell this computer to people. So somebody needs to use it. If only a small number of people can afford to use the computer, how to conquer the public?

Appleⅰ The real reason for the $666.66

I think Appleⅰ can sell $1000 at that time, but you have to remember that there are a lot of chip components on the PC motherboard, a box to cover, plus a display screen. Use the keyboard to pass the line up, self-powered, there are many components you do. I remember the cost of the motherboard was $300, and we sold it to the store, which could add $200, or $500, plus the store's own profit of $666. This is a good try and we take it as a commercial product, just like today's product flow is the same, but has not yet reached such a stage.

Appleⅰ gave such a model, Appleⅱ a step further. People will be interested in Appleⅰ, this is the way to make the average person affordable, a keyboard, a video display, and then have memory, can be used up, and then the price down.

Start from scratch

What the role of Steve Jobs actually played was a very magical thing. Four years before Appleⅰ was born, I had been designing interesting products, such as video games, before I set up a company. I also designed some terminals to make computers that could be connected to the Internet, my product design and Steve Jobs ' ideas, I was in charge of the idea, and Jobs was responsible for selling. we were all more than 20-year-olds, no money, no bank accounts, and we had to make products in a variety of ways. Jobs had a little money, he wanted to accumulate such a primitive capital, we saw the idea of the computer, there was no company to produce computers, we do not have enough money to build Appleⅰ, and then to sell it. The source of this idea is natural, and that is, the different economic states of different stages of life determine the kind of job you were at that time. Jobs said we set up a club, the home computer Club. The club's people buy their own computer components, components, and then put it together, one hours, two hours to assemble, then 20 dollars to assemble, 40 dollars sold out, this is the motherboard part, that is, our Appleⅰ prototype.

I was responsible for making it, and jobs sold it.

Early jobs had an idea that he wanted to be a great man, but he didn't have the ability to design, and the technical skills might not be high enough, but he knew that if there was a company to sell the product, it was his first step. Next, we see that he has made a great contribution to the world in a step-by-step manner. So, in the early days of our company, two young college students, Steve Jobs called to order, and he called in his bedroom to set up the components, such as contacting the magazine for advertising. He will ask someone to come to our room to see the development of our products. So at the time, Jobs ' business logic was very simple. At Appleⅱ, Jobs began to learn how to interact, such as production, pricing, product functions, and so on, but he couldn't work it out because we were young, we had a concept, we needed more senior mentors to advise us on how to run a company, What kind of people should be hired, what kind of things should be done, why. For these difficulties, we should stones and explore how to do business. By solving these problems, jobs gradually emerged as a shining figure for Apple. He told the world what it would be worth to a person to buy a computer as a person. So it's important that this company is mainly jobs.

I work at Apple, is to do technology, I do not want to tell others you do wrong, I just want to do what I am good at, is the technology development. You have to understand the consumer, the person who buys the product. in my opinion, the consumer is the most important, not the manufacturer. individual consumers decide what products they want to buy, what they like, and what they don't like. My whole job is to develop products that people like, and this product is really something that people like to use. For example, all of us use smartphones today, and you are very good at smart phone applications, such as showing your apps to your friends. I think this is also a very important part of marketing.

For me, it's so easy to design a computer, it's too hard for me to persuade people to buy a computer. One thing we did at Apple was to make the product come out and make people think they had a reason to buy it. such as color, many people think that the computer screen to have color, which is very difficult at the beginning. We see that in terms of graphics processing, Apple is also walking in front, there is no other computer can do, there are games and so on. Now the ordinary people at home say at least computer can get fun, can play computer games, this is the marketing work, marketing work. In general, I work with Steve Jobs and we are all indispensable.

and Steve Jobs ' best memories are always at a young age.

In our young age, we played together, listened to music together, and we shared some of the things in life. Steve was very nice to me and he was willing to share some of his good things, and I miss them very much. One of the most emotional and exciting thing about Apple is the fact that computers can have different sizes. Apple was unsuccessful, and after Steve Jobs left Apple, we spent many years perfecting our product, and the reason we did it was that we wanted a company like this to avoid repeating it. we want this company to tell the world that we can find a completely different way, completely unimaginable, to let us release ourselves and make something different. We enable people to use computers on their own instincts, and we can make computers more humane. Computers are part of our very natural, normal human life.

I like Android very much.

I know the Android system very well. Apple's products are practical and uncomplicated, and the people who develop the Android system have a good working background. I personally like to test a variety of electronic products, I like to buy electronic products to use, do not believe what user evaluation, evaluation, we must experience this product, to see whether they like. For example, after I use my iphone, I feel that the battery is particularly non-durable, which is really bad. However, Android has developed to such a level that it can become a mobile platform and its system is very stable. Recently I often think, Samsung S3 and Samsung note is really very good mobile phone, can't say I choose this car drive, say other bad. There are many very good smartphones that you can choose for yourself and I have chosen the iphone for my own reasons. However, some people like to experience it personally, for example, many developers like to use their own proficiency in the Android language. One idea for the iphone is to ensure that the user experience is good if Apple can find a way to produce apps like software, hardware, retail, and an Android version of the iphone. In this way, we can get a lot of market share, of course, I do not care about this. I like it very much, not that I prefer Android, I am an Apple man . I also like the large screen, LED display.

The birth of the iphone shocked the world

When the first iphone was released, it really shocked the world, and it was so different from the original smartphone. First you can click on an icon, the Internet to see the mail, more importantly, the mobile phone through the internet to do more. The first iphone is a real internet pc in your palm, and what you can do at home can be done on the iphone. scientists have finally found a way to achieve multi-touch, which is truly the first time in the world. The iphone added a number of new technologies that allowed the screen to rotate horizontally and vertically, as well as a soft keyboard input method. So Apple has put a variety of technologies into one. In the early days of analog telephony, it was impossible to connect a computer to the Internet with a debug demodulator. When I am in the airport to use the Internet, even if I can find ways to surf the Internet, also must use the computer Internet. But the iphone was there, and the whole world realized that, no matter where I went, I needed to have this experience, and that's why the iphone introduced the app. It was just released when there were only 20 apps developed by Apple, which is a general direction. A lot of people are saying that consumers want the mobile internet to be in control, and they want the same product to be able to function. I bought an Android tablet for more than $300, and the mobile Internet experience is also very good. So, we really want to thank Steve Jobs for pointing out this direction and finding a way to develop new products.

Silicon Valley forensic miracle, also brewing miracle

Silicon Valley has become the birthplace of technological innovation, the main reason is that there is such a quantity, quantitative change caused by qualitative change. Whether it's an atom bomb or an industry, you'll find that these geeks will initially gather in one area. In Silicon Valley, there are a lot of early transistors, chip companies are from here. The electronic supplies of our lives, such as smartphones, are also from here. We love technical equipment, but everything comes from one seed, the invention of a transistor. The transistor was born in Silicon Valley, and finally some engineers left the transistor company and created their own company. So, these engineers spent about more than 10 years to make the chip technology further development. Then there was Moore's law, and we were able to achieve huge processing power through the chip, and then the microchip. We see a lot of people in Silicon Valley, they are technology, like brainstorming, sharing ideas and the way to develop new products.

When Steve and I started Apple, we met a lot of young people at the club and they all believed that microchips could make a big contribution to human innovation. So, the computer I designed is based on such a foundation. Silicon Valley continues to grow, and more companies have emerged during this period. At the same time, Silicon Valley also appeared in the VC industry companies. Interestingly, all we do is come from the research of basic science, such as mathematics and science and engineering. We can invent things that didn't exist before, because we need a lot of people. Whether you're making shoelaces or plastic, it's keeping the world running. In Silicon Valley, most people are the background of science and engineering. By 2014, people were beginning to realize that it was important to produce and develop Internet-related applications, especially mobile Internet-related apps. now many young people are creating their own companies, and we look at the Silicon Valley of Google, Facebook, Yahoo, and so on, they are created by young people, some college drop out of school, they have a lot of good ideas, these new ideas are not necessarily Silicon Valley produced. Like apples, we were poor students and had no money. We are in an era of information-based era, we need resources, need to know the skills of the people, they understand the computer, the Internet, and robots. Silicon Valley is no longer the only place where fresh ideas are born, but there are already a lot of technical talent bases in Silicon Valley. In the United States, the density of technical talent in Silicon Valley can be said to be the highest.

When it comes to computers, the minds of Asians, especially the Chinese, are actually very powerful and you are smart. In 10 counties in the United States, more than half of the people speaking at home are not English, but Chinese, Japanese, Korean, Hindi, which shows that the world is becoming homogeneous. Why did Silicon Valley get so much glory and glory? Because the Silicon Valley model is globalizing.

I was shy when I was a kid, but it doesn't change the world's ambitions.

When I was young, my father taught me some knowledge of technical science, and he told me that the job of an engineer is to produce a product. The architect paved the road and repaired the bridge. These were fresh things when I was a child, and in my life, I experienced a change in black and white to a color TV. We are changing the world and making the world better. My father told me that scientists studied atoms, invented the atom bomb, and the atom bomb was good and controversial. For every technology product we create, the older generation is complaining that young people spend their time on these things, rather than on things they feel are more important. as humans, we are born with a curiosity, we want to explore the mysteries of the universe, we want to change the world, we want to have the creation. Without this desire, we would not have the ability to innovate. We want all things to be wonderful, machines to do, and that's a great force. On this basis, we move forward step by step, gradually. However, there are two sides of technology, and there is a dark side. Many children use the computer to play games, they do not communicate with others. but I grew up to be a shy child, unwilling to talk to people. with the Internet, through the forum, through the chat room to communicate with friends, to meet a lot of new friends. So, we can get out of our little house.

Looking forward to the innovation of wearable devices

For me, the problem is a complex one. For example, I tied my ipod to my wrist. The plane took off, it can let me listen to music, I can use the mobile phone to manipulate the menu, the same tablet. I want my phone to be on my wrist, so I want to use a smart watch. Many companies are now producing smart watches, which are similar in function and size. I want something different, maybe it takes some time. the screen of my ideal smart watch should be larger and can be bent to cover your entire wrist. I don't know what the smart watch really looks like, but I do need a smart watch like this. Any new electronic product appeared, I was the first to buy. For the users of early technology, we will find the potential needs of people in life: thinner, smaller, lighter and can be placed in our pockets. Look at the smaller smartphones and tablets that are becoming thinner and lighter. Therefore, wearable technology and equipment is one such direction.

It's hard to say that wearable devices can be immediately prevalent, and we need a great person, a representative, who have the philosophy to be able to drive the market with a product. Google Glass is also a wearable product, very interesting. There are Bluetooth headphones, can afford, we all want to buy, wearing a week two weeks will not be used, now who also wear Bluetooth headset. In fact, you put your mobile phone on the edge of the ear, why do you want to have Bluetooth headset it. What's the difference between looking at a smart watch and taking a smartphone out and putting it in your hand?

A message to the young

Young people, whether in college, college, High school, college students, you are young, you have innovative thinking, you do not have a long life experience, you learn in school. The most important thing is that you should know how to innovate. all the young people want to find some way to say that they are creating a company through their own thinking. I think you don't have to create your own company, why? You're still young and you want to rent a house, so you can join a big company. Of course you have to keep your passion for life. For example, you can develop a mobile app. Although there is no money, although the first can not be successful, you have to insist on their own beliefs continue to go on. you said that as long as the money to succeed, I do not agree. looking at Apple's creation, we just created the apple with no money in our pocket, and we step through it, show people what we can do, then attract investors and gradually increase their investment in Apple. So whatever you want to do, find something new and share it with others for free. Of course, this is not our final direction, but in your life, you should continue to explore, explore the way to develop the next product. For example, if you are a programmer, you have developed a program that solves a problem, constantly thinking about problems that no one else in the world has ever thought about. Please note that a small problem can be solved to make the world a better place. You make up a program and then develop a new program in which you exercise your skills. Then, your skills are more skilled, so you can join an existing company, or you can build your own company after a certain foundation.

You can also think: I have an idea, I want to raise money, I want to hire people, to start their own company, please be sure to think about your first product, how to find the best young engineers, they need to have very good ideas. You have to listen to the ideas of the engineers. If you listen to the advice of an engineer, you may do better.

The innate curiosity of programmers