The necessity of registering for the e-commerce business user website

Online shopping site According to the different forms of buyers and sellers, mainly divided into three types of business model: business-to-business Consumer C2C, these three business models in the traditional offline also has a typical pattern: business-to-business counterparts in the professional wholesale market corresponding to the shopping supermarket c2c corresponding individual stalls of the market. Therefore, the Web shopping site is not a complete mode of innovation, it is only the use of new media and new platform to host the seller and buyers of the business activities, so its online shopping shopping flow and the traditional is the same, still have reference meaning.

We can draw the following basic flow chart of the user's online shopping

These steps are the basic link of user's network shopping, each site according to different needs to increase the corresponding other links.

For users to sign up for a small process, in the current E-commerce site mainly has the following three ways:
First, the user register login process in the basic process of the most front-end;

Second, the user register login process in the middle part of the basic process;

Third, do not register the user login process in the basic process, not as a user in the site to purchase sufficient and necessary conditions. Users do not need to register to sign up to complete the purchase;

For the purchaser:
1. The first approach appears to be not very friendly and requires registration. The advantage is that once the registration is completed, you can complete a purchase process smoothly;
2. The second approach is relatively friendly, but because the purchase process in a certain part of the need to register, this will interrupt the user to buy the complete process of products, the emergence of such a branch of the process will also produce a bad user experience;
3. The third is the ideal user shopping behavior in line with the purchase process, the most consistent with user shopping behavior model;

But from a business standpoint, the third approach is not the best process, because there are several business drawbacks to this process:
1. Can not improve the user's awareness of the site brand;
2. Unable to obtain the complete user information, to the future data mining and website operation Promotion has the influence;
3. Can not improve the Web site to the user stickiness, the user's two activation and other adverse;

So for the site, can be registered login process and purchase process into parallel two of the process, through product prices, web site operation cost, etc., reflect the user does not register login and register to purchase products differences, in such a way to guide users to make it actively register login. This is the result we want.