The optimization cut-in point and the key point of the business E-commerce website

Now E-commerce shopping platform has a lot of many, and a large part is in the initial stage of optimization, so it is a big SEO market, if you can do in this market optimization, I believe that the future of their own SEO road is a huge help. Of course, the Business-to-consumer Web site is also a very difficult to optimize the type of site.

The difficulty with the optimization of the Web site is:

1, the keyword is numerous, the business website belongs to the commodity sale platform, any one such website will involve many kinds of products, many brands, precisely because of the product multitudinous, therefore needs to optimize the keyword to be many, so many key words need us to optimize, this can guarantee the website traffic. And in addition to product words and brand words, some target keywords also must be optimized, otherwise the flow will be very miserable.

2, the competition is intense, now is the century of electronic commerce, any industry's electricity business website will have many, these people do the same industry, sell roughly the same product, this causes the competition to be especially intense. And this kind of competition is manifested in the target word to the product word even to the long tail word and so on many domains.

3, the impact of Baidu bidding, the business site is Baidu bidding for the most of the industry to do one, because the Web site is to rely on traffic flow to eat, naturally we will not give up Baidu bid such traffic source the most ways, so some words, we will find participation in the auction site very very much, The top 10 on the left may even be Baidu promotion. It is precisely because of this, some words, we optimized to the home page, due to too little clicks, for the rankings will have a very bad impact on the ranking of the fluctuations have a greater impact.

Although there are many difficulties, we still have to find ways to optimize them, which is the value of our seoer existence, and after optimization, you will have a very strong sense of achievement.

To do a good job of the optimization of the website, first of all to find a breakthrough point, this is the key point. We are in the optimization of the business site, and to do other types of Web site, all the optimization should be from the keyword began to cut, do the optimization plan should also be started by the keyword divergence.

From the keyword, we can plan the overall structure of the site; from the keyword, we can divide the site's important level of the page, from the keyword, we can even know the source of the site, from the keyword, we can know the way the article updated, from the keyword, we can know these articles and the link between the page. In short, everything should be based on the key words. This will be different from doing business stations, forums are very big.

and do the website optimization, the most important is also keyword mining and distribution, especially the long tail word, a successful optimization of the Web site, the flow of most of the source will be long tail word. In fact, the long tail word mining of this kind of website is very simple:

There are a lot of parameters to be sold on every Web site. These parameters are the best way to dig a long tail, such as clothing, it has a male and female, it has color, it has a size, it has style and so on, we can use these parameters to combine a lot of long tail words, and in fact, for consumers, They are also very likely to search the "blue casual men," the word, and if you do this word, you will find that the flow is very accurate, the probability of a deal will also be very good.

Also, with these parameters combined out of the page, you do not need to be included in the number of worry. As for the optimization of these long tails, the most successful case is Wang Tong. So to do the optimization of the Web site, the point of entry and the key, are related to the key words! Do the job of keyword, you can optimize a business website.

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