Site optimization, a lot of webmaster are in the pursuit of the overall situation optimization strategy, and for a number of subtle but to ignore, naturally whenever see their overall situation optimization effect feel good, the expected medium search lead an update, ranking will brush to rise. Cooked otherwise, many times, because the details of the processing is not in place, and make us often do a lot of work without effort. In fact, the search for optimization, its ranking algorithm is not a factor can be decided, which search cited more attention to the details of the processing, such as site title, site keywords, description, navigation structure, and so on, these details are the role of the existence can not be ignored.
In terms of the design of the site directory, many webmasters know that the domain name appears keyword can save a lot of optimization energy, but only know the first page appears in favor of the keyword optimization, and do not know for the category page, content page URLs appear the same keyword more conducive to optimization rankings. For example, a SEO column, many of them will be the path of the directory casually put, or directly set him to the program default, but do not know when the path appears with the relevant keywords can also be helpful to the rankings. So, a small detail of the impact of the site rankings can not be ignored, following the author to see the Site Directory path optimization design techniques.
First, the directory site as far as possible use full spell
Many webmasters may not know what is called a directory, in fact, the directory is stored in the category page, content pages, messages, such as folders. Can be more simple to understand that in addition to the home page and all folders outside the Web site directory, like the category pages of the directory, the General category page directory path for www.xx.com/abc/ Index.html, this is the most common kind of classification page path address, and if your column is related to weight loss, or column is to do the keyword weight loss, then the directory can be set to www.xx.com/jianfei/index.html or www.xx.com/ jianfei/Such path address, the author here to remind, for no more than three Chinese characters directory path address, it is best to use the full spell, and do not use a simple spell, because the search is not smart enough to be able to put the meaning of the path address to guess.
second, the directory URL does not exceed three characters of the whole spell
If all the site directory is set up the path of the full spell that is not possible, because some directories do the words of the whole spell, relatively long, not suitable for household memory, the same effect of the path of beautification. For example, a breast slimming method of the column, if it is set to spell the words become FENGXIONGJIANFEIFANGFA so, and so long a path plus the front domain name, nature became a long string, such as www.xxx.com/ Fengxiongjianfeifangfa/index.html such a path will naturally affect the beauty of the path, but also not conducive to user memory. Of course, a beautiful and beneficial to the user's memory path if it is the whole spelling words, then the author recommends not more than three Chinese characters of the whole spell, while the character control in 12 characters, too long can use simple spell to replace.
third, the path of the key words as far as possible do not repeat
The path address of the website directory appears the keyword certainly to optimize the rank to bring the unexpected effect. But if the entire station directory path use the same keyword, then it will be easy to search for the optimization of the excessive, but also let users in the site column can not find the north. Do SEO optimization type of site, including the column will certainly include SEO optimization methods, optimization tutorials, optimization cases, promotion, experience, etc., if these columns are all to SEO to do the path address, it is easy to make users can not be divided into East and west. If the optimization method is set to/seo1/, the optimization tutorial is also set to/seo2/. Although this can improve the density of the whole station keyword, but for the user memory and SEO optimization and disadvantage, it is easy to make the search lead mistakenly think for ranking and optimization. So, do not deliberately put the path address of the key words are all set the same, should be based on the list of keywords to design the path of the key words, how to do, shun its natural is the most natural SEO optimization.
Four, can use the common English word to do the catalogue
If it is to search for optimization to design the site directory path address, then the path to use the form of address is the best use of English words to do the keyword, and search for the ability to understand English than the whole of the ability to fight a lot better. Of course, this also depends on what users to develop, if it is a foreign trade-type site, then the path to use English words than pinyin better, such as the country is for domestic users, then the whole spelling better than English. Of course, for search-led optimization alone, the English form is better than pinyin. and acquisition of English words to make the path of the address such as the keyword is a movie, English is moive, design methods such as www.xxx.com/moive/index.html or www.xxx.com/moive/similar. This design method is helpful for searching the meaning of the catalogue, but it may affect the memory for the users who don't know English.
The above is the author of the directory path optimization design experience, in fact, the directory path design is appropriate or not, for search optimization and user memory are greatly affected. and a suitable directory path can make the page of the site ranked higher, but also to enhance the relevance of the site. This article is about here, by Www.520jia.com Creative Home Exclusive feeds, reproduced please specify, A5 starting, thank you!