The reason why the keyword ranking has been dropped is original

I am now in the optimization of a corporate site, before the rankings are quite good, in the last week suddenly dropped the keyword rankings, from more than 10 crazy fell to more than 110, the whole lost 100 ah. Heart will be broken, the work of the results how it is like this, not reconciled to me quickly find problems, analysis of reasons. The reason seems to have found, but the rankings have not come back, still in the fall, but the extent is not so big. After analysis, I think that may be the following reasons, can not be determined, because I am in the website optimization is a novice, is a rookie, here just want to and you stand to find friends to exchange it.

I. The involvement of the relevant government functional departments. The author of this site is to do value-added telecom business, simply speaking is to do text messaging publicity. So the author will think that this is the main reason. Due to the previous period of time 3 15 exposure of the telecom value-added business issues, the next day the keyword ranking dropped. In the middle of the effort, the rankings have been improved, until last week also sprint top ten. This period of time also due to the concrete reorganization and the overall decline. Through the inspection, the author found that just do not have the region's key words down, with a geographical ranking of key words are still stable in the rise. Baidu has not even promoted the keyword bidding rankings, that is, Baidu does not challenge the authority of the government, not to mention other. Therefore, SEO optimization content must be within the scope of the government to allow.

Second, the website internal problems. About this, is the author first thought. The site is of course the structure of the site is changed, which includes Web page title, description, keyword density and layout are not big changes, that is, and the previous stability in the same, this is no problem. Then there is the content of the Web site to update this piece. The author of the daily update of the article is basically false original, modified sometimes many, sometimes less, but are regularly updated, the number of the same. The biggest possible should be the content of the article, false original too much repetition caused by the large, the likelihood of punishment is correspondingly larger. Website content originality is very important, not only for the search to the engine, for the user experience is the same.

Third, the chain is unstable, too many dead chains. Check out the inside is outside. Outside of the site is of course the link to this piece. Links are still more than 20,000, no reduction. The author of this site in the forum outside the chain to occupy a lot of points. And the outer chain in the forum is relatively the most unstable, the likelihood of becoming a dead link is very large. So, dead link should be the site is a penalty for another reason. At this point only a good solution to the dead chain, will quickly improve the rankings. There are many ways to solve the dead chain, the most original is a manual operation of the Robots, which for the death of the chain too much of the site is obviously not enough, so do 301 redirect is still important. This can be bulk, not a little more efficient than a robots. The danger of death chain is not only the decline in keyword rankings, but also the impact of spider crawling, user experience decline, weight reduction, and even affect the formal nature of the site, so to solve the dead chain is the webmaster must do.

Four, friends chain. Friendship link is changeable, give you the most benefit is the friend chain, harm you most is also a friend chain. On the You You chain, I think it should be cautious and cautious. Friend Chain Select the first important point is the weight or PR to be higher than you, preferably one-way, the site must be formal, refuse to take the firm not to consider. Ningquewulan is the first principle of the chain of friends. The author optimizes this website in the friend chain aspect although does not have the extremely high weight the site, but also definitely does not have the rubbish station the link, belongs to the good, this should not be punished the reason. About the friend chain, it is very demanding, not only to check their own, but also to check others, to prevent people's heart must not AH ~ Here is a joke about the need to check the chain of friends every day.

The search is checked, but also for possible problems have been modified, adjusted the corresponding work content, the following or return to a normal work. In fact, for site optimization, the author of the proposal is not to wait until the problem we have to check, just to reflect on the work, should be the daily optimization of the work included in the check this item, the webmaster can think of the next day's optimization work, this is to avoid the site optimization in the trick. This article by the Hefei Short message platform http://www.sms0551.com/original release, reprint please indicate the source. Thank you.