The relationship between website planning and website Promotion

Website location and target audience Group analysis

This part of the preliminary data collection of all the data for the system positioning: mainly according to the status of Web site information, the current status of the Web site, the status of resources, Web site business objectives, the integration of these data to find site positioning and target audience group positioning. The analysis method is as follows:

Basic analysis of position analysis

Positioning is like looking for coordinates, we need to describe the various coordinates of the dimension points, as well as related parameters listed, to coordinate the location of the site. Specifically as follows:
Evaluate dimension point parameter values
Website Resources Status Standard: Very low, low, low, medium, high, high
The current situation of website Ecology Circle: Very bad, poor, poor, general, good, good, very good
Website Business objectives: small, smaller, medium, large, large, very large
Website Investment scale: small, smaller, medium, large, large, very large
Potential market capacity: small, smaller, medium, large, large, very large
Competitor strength: Very weak, weak, weak, general, strong, strong, absolute status

The relationships between the sites

A), the status of Web resources is the foundation of enterprise application of the Internet, resources limited the development of space, this is an important parameter.
b), the Web site of the current situation of good and bad is the Internet application of the largest change parameters, the ecological circle is good, can help the website development, will directly improve the website existing resources present situation question, helps the enterprise to realize the commercial goal at an early date, otherwise will directly affect the market environment, the market capacity environment, even causes the website to perish.
C, the potential market capacity of the site is far and near, in the long-term perspective, the size of the potential market capacity, how many years it will take to achieve this ideal scale; What is the current potential market capacity, in terms of recent realities? How often does it need to develop or, under the influence of policies or events, catalyze or destroy it?
D, competitor strength directly verified the market capacity and eco-circle situation, in the current site resources on the basis of the current situation, we have enough strength to compete with competitors? (Of course, some Internet applications are non-profit applications, there are no competitors!) ）
E, Web site investment scale and business objectives are affected by the above, it is directly affected by the above points. Enterprises can be determined according to the situation: in the market capacity of large, eco-circle, the situation is good, more competitors in the case of enterprises need to focus on the status of resources research;
In the market capacity is small, the current situation of eco-circle is good, competitors in the case of many enterprises need to have integrated resource advantages;
In the market capacity is big, the ecosystem situation is poor, the competitor reduces the situation enterprise needs to tailor, the long-term plan, the prudent investment (conforms to the resource present condition poor enterprise operation.) ；
In the market capacity is small, the ecological circle is poor, the competition is less, the enterprise needs to have a strategic vision, and the ability to generate market;

Think about the long term construction/operation plan of the website

Many companies invest in the Internet, Internet applications, not taking into account the long-term business plans and changes, we as a professional Internet application consultants, need to lead by example, to help customers think about the long-term construction/business plan:
A), time planning: According to the current network environment is not mature, it is best to recommend enterprises take 1-2 years as a long-term plan;
(b), stage tasks: It is recommended that the enterprise take one year as the annual goal, set the annual task, with the first quarter as the short-term phase of the plan, continuous summary and adjustment, to find suitable for the operation of the site measures.
c), investment budget aspects: If you are only trying to get into the Internet, you can suggest that you make the first investment, look at the actual rate of return, and then do a long-term budget plan; If the Internet is an important strategic plan for the enterprise, it is necessary to formulate a detailed annual investment budget and return forecast according to its strategic objectives, so that

Consider the detailed plan for the first phase of the website construction

Enterprise First stage Investment website platform construction and network marketing promotion work implementation quality, to the General Enterprise website future development has the key function, the result is bad confidence to be hit, the website foreground worry, the result is good is confident, the website foreground is optimistic. As a professional planning consultant, we need to be careful to guide this, and strive to make customers rational treatment:
A), the website short-term goal formulation: The short-term goal is the enterprise takes the network marketing the first step, we need to guarantee its success as far as possible, therefore, the short-term goal formulation can realize, can achieve for the purpose, strives for a good head.
B, website platform planning and development: according to its short-term objectives and resource status, proposed site platform planning and development, focus on building a brand for the company to gain reputation or investment in the basis of marketing platform.
c), the website brand Promotion: helps the customer according to its website localization, the first period goal, the advance investment amount and so on situation, proposed targeted promotion channel, the cost budget, the time control and so on promotion suggestion!
D), initial investment and return budget: Practice has proved that the site from the establishment to the promotion, its return period, generally in the first stage after the end of the 1-3 months after the results, so that enterprises have a certain degree of patience; If you are an individual's corporate website, it can take immediate effect, but it still needs to be evaluated for 3 months.

Consider the website VI image scheme

Website VI that is the visual image of the site, the fact that the site can be the first time to attract visitors, important depending on the website VI. A good website vi can be quickly delivered to visitors with the following information:
A), the company's full name and Web site information clearly displayed;
b), the enterprise main products or services are very prominent;
c), from the website design can be seen the overall strength of the enterprise;
d), from the website design can be seen behind the corporate culture and corporate style;
E, through the navigation bar to guide visitors to clear understanding of enterprise details;
(f) Diversification of the business linkages approach.
But in the planning program we need to focus on the following elements:
A), the website main color can reflect the enterprise what kind of culture or spirit;
b, the site layout planning style can reflect the enterprise what kind of work attitude/style; For example: the design of heavy logic reflects the rigorous work style of enterprises, the application of electronic manufacturing sites; The emphasis on individuality embodies the style of enterprise or product characteristics, such as toy sites, such as clothing sites;
(c) It is vital that we prioritize, focus, and deliver quickly and efficiently to visitors through the design of many complex web sites.

Thinking about the website function Development plan

The function of the website for the enterprise, mainly plays the following role:

A), the purpose of the use of the Internet for enterprises through the development of functional means to achieve. For example: In order to collect customer mailboxes and information, you can develop a member center or development survey function, as well as the common message board function, open Product search function, so that customers can easily search information.
b, to facilitate the maintenance of corporate Web sites can easily maintain updates to the site information. For example: The website news updates the system, the website product Release system, the website mail propaganda system.
c), through the development of practical functions for enterprise Network Marketing to provide decision support data. For example: site visits, site membership, the number of daily site ... Wait a minute.