The revelation of Fitbit IPO to smart hardware practitioners

Fitbit upcoming IPO, this is a smart wearable company, the main products for health testing equipment, smart bracelet, smart watch.

Let's take a look at some of Fitbit's data. According to its prospectus, Fitbit sold 10.9 million wearable devices in 2014, more than twice times in 2013. As of the first quarter of 2015, Fitbit sold 20.8 million devices from its inception. Its financial position in the past two years was also very good, with a turnover of 740 million in 2014 and a net profit of 130 million per cent.

This is Fitbit, whose success is already in sight. The success of Fitbit also gives us a lot of inspiration for intelligent entrepreneurs.

First, to do a valuable product

Fitbit Founded in 2007, co-founded by Park and Eric Friedman. In 2008, Fitbit launched its first product, Fitbit Tracker. This product is a can carry on the chip clamp measuring meter, clip on the body of any part, such as belt or neckline, you can record the data of the day, you can get a comprehensive understanding of their health. This data includes steps, distances, calories, exercise intensity, and sleep quality.

In the years that followed, Fitbit launched the zip, One,flex, Force, Charge, Chargehr,surge and other products. These products are in accordance with the service of user health, motivate users to exercise the purpose, because of fashionable styles, diverse colors, gradually by the user's favorite.

More importantly, Fitbit's incentives to users, such as virtual medals, and social network-based sharing mechanisms, allow more users to start spreading and recommending their friends to use Fitbit products.

And Fitbit's bigger role is in the management of user movements and sleep monitoring. With the Fitbit device, users can learn about their basic sports and sleep conditions to keep them motivated to exercise and adjust their sleep time. Fitbit also joins the heart rate detection feature in the latest Fitbit, and in the future, Fitbit's devices will become stronger and more valuable to people.

Second, to persist, resistant to loneliness

The company's development has been slow for several years after Fitbit launched its 1-generation product. During this time, Fitbit continues to improve its sales network, so far, Fitbit has more than 4,500 retail stores worldwide, covering more than 50 countries and regions, and users can also order all Fitbit products on the Fitbit website.

Until 2013, when Fitbit launched Flex, the company was in a state of tepid consistency.

- The "wearable trend" of the year, so that Fitbit can find its own rhythm. A total of 4.5 million units were sold in 2013, and the data on 10.9 million devices sold in 2014 can be seen as the speed of the Rockets after Fitbit2013 years. Data from Fitbit shows that, as of the first quarter of 2015, Fitbit sold 20.8 million devices from its inception, with a market share of around 50% in the global smart bracelet market.

7 years later, Fitbit finally ushered in its own time.

Third, to seize the opportunity

- The launch of Apple Watch has pushed "smart hardware" and "wearable devices" to a new climax. In this environment, Fitbit has put its performance on the table, whether it is 2080 units of total sales data, after-tax net profit of 1.32 U.S. dollars, or the global market share of 50% smart bracelet, are very bright eye performance.

It can be predicted that in 2015, Fitbit's written data will be more innovative. And Fitbit's listing at this time to go public, it is a catch the golden period of the listing.

Fitbit listing, is a good news for the entire smart hardware industry. It tells us all the intelligent hardware practitioners, as long as you stick to the value of products, sooner or later will usher in their own times.

Entrepreneurship is difficult, we must be brave to insist.

The revelation of Fitbit IPO to smart hardware practitioners