The right way to refuse to work overtime and stay away from the 5-class waste requirements of the business unit

Soon the new year, the subway more and more less, the holiday! But! How many students are because the business department to ask the demand is too rubbish, and not fake put, side overtime dozens!

Today let us seriously scold squalling, those who harm your holiday not refuse demand.

Garbage 1th: I don't know what is a guest in my dream, what is my need?

Typical scenario: Business unit small brother rushed over to say: "The boss to arrange a very important promotion task, to do activities at the end of the year to pull the user activity, help analysis under"

Error response: Cut the Storm walk mode, Roar: "You are stupid!" You got a brain! ”

The correct response: slow, said: "At the end of the drive consumption to enhance user activity is a goal, not a specific thing, to specific to the product, the crowd, channel to do the assessment, you can first look at the existing products, channels, the report of the crowd, have a preliminary idea after we communicate again!" ”

Key points: This is common in the newly-entered, work experience within 1.5 years, very small white business party, that the analysis department is a wet nurse, as long as the mouth cry to have milk to eat. The essence of the problem is to not know how to apply the existing data to solve the problem, to be patient guidance. Of course, if the other side of the stubborn or even move out of the boss to pressure people, you can choose the wrong answer to teach him.

Garbage 2nd: Seize the needs when the need, every day overtime no end

Typical scenario:

Business unit brother said: "I want a number of active users in the past 3 months."

gave the number, and said: "I want a number of active users in the past 4 months"

Given the number, double said: "I want a number of active users in the past 5 months"

......

Given the number, 叒 said: "I want a number of active users in the past 18 months"

Error response: Work overtime overnight and run out of data for the last 1800 months

Correct response: From the outset do not answer this demand, first asked: "Pro, you have to solve the business problem is?" How many numbers are you going to take to illustrate the problem? How are you going to judge me after I give you these few numbers? "O (∩_∩) o

Key points: This is common in the newly-entered, work experience within 1.5 years, very small white business party, that the analysis department is a wet nurse, as long as the mouth cry to have milk to eat. The essence of the problem is also do not know how to apply the existing data to solve the problem, his superiors to mention a number of a number, completely did not think of the data how to use! So be patient to guide, do not rush to do things, no one to change your death!

Garbage 3rd: There's no change in plan. Fast, one-day version of the competition

Typical scenario:

The business unit said: "I want to do this ..."

"Seeing this result reminds me of ..."

"Seeing this result, I thought ..."

"Seeing this result I think of ..."

"Seeing this result I 叒 associate ..."

"Seeing this result I corporation associate ..."

Wrong answer: Copy up your umbrella, to his mouth, heaven down justice!

Correct response: In the first mention of demand, first said: "Dude you want to do this topic, we look at the data way is this, see the results of the pre-judgment of the hypothesis is XX, so as to verify the results." If you change your mind, that's as a new requirement, join the queue and watch my working time reschedule. ”

Key points: This is common in the entry 1.5-3 years, have a certain experience of the business side, the idea of more but less experience, simply said is like blind thinking. The essence of the problem is lack of experience and accumulation, no independent judgment ability. In line with the principle of quality service, do not directly reject his needs, but to adhere to a matter of a discussion, finish a subject to do the next, do not hurry to change, so help him accumulate experience, also help his breath, not exhausted himself.

Garbage 4th: Cause the result is upside down, I don't know how to do it.

Typical scenario:

Business unit in the elder brother said: "We will adjust the dealer's examination method next year, calculate the performance will pull how much?" ”

Error response 1: Open the phone Baidu, search a buddha large HD uncensored photos, and then said: "Dude, do you have a fire machine?" We salute three cigarettes and ask him the old man.

Error Response 2: Gratitude of the Pro table joyously: "Finally not only run the report, can take a big job!" ”

Correct response: In the first mention of demand, first said: "Dealer system changes will fundamentally change the way dealers operate, before there is no precedent, you might as well first find some Ka chat listen to the opinion, the internal data does not analyze the clue"

Key point 1: This is a must-kill blunder! Drag countless rookie analysts down the drain! To be clear, the basic principle of data analysis is that "the cause of the result is regular, the law of the past will be reproduced", to seize the cause to find the results. And as this new system changes, the reasons for the impact of performance have changed and no trace to follow, the first to do qualitative research to understand the possible direction of change, rather than the urgency of using historical data to do the deduction. Not to find a new reason, not only deduction is nonsense, and it is likely to back: the measurement is not allowed, the impact of decision-making super Cauldron. Remember, remember.

Key point Analysis 2: Even if the first research, but also in the pit research. Because do dealer interviews, will encounter the typical duplicity situation, no one will spit truth to the company, so it is best to let the business unit to evade risk from the business, do a small range of testing, we look at the test results again to do deduction.

Garbage 5th: The results are not satisfactory, scratching find evidence

Typical scenario:

Business unit eldest brother said: "This measurement results we do not accept!" Change! ”

Business unit eldest brother said: "This assessment results we do not accept!" Change! ”

Business unit eldest brother said: "You must have missed something."

Wrong response: Your voice is big, you talk about things, you say how to change.

Correct response: We just present the basic facts according to predefined dimensions, and you are not satisfied that we can see the boss directly.

Key points: Presenting facts is the basic ethical and professional bottom line for data analysts. The business unit is at the end of the deal. This problem is common in the business sector for many years to mix the old fritters, strong, conceited. This situation is precisely reflected in the analysis of the beginning of a clear analysis of dimensions, the importance of judging standards, to work according to consensus, adhere to the moral bottom line, you will win more respect.

Summary: The reason why this post is called data analyst, not called Data division, is to reflect our ability to analyze problems, with carding problems----------------------------------the scientific method of the output So do not indulge the business side of a pot of sauce do not think enterprising, also do not succumb to the business side of the whimsical, self-righteous. Stick to the facts, stick to the scientific method, and you will win more respect X2.

The right way to refuse to work overtime and stay away from the 5-class waste requirements of the business unit