The secret of successful marketing of soft paper

As we all know, the soft article plays a very important role in the network promotion, the high quality soft article may obtain the constant access rate and the conversion rate for the enterprise, brings the high profit for the enterprise while greatly strengthens the enterprise the popularity. Therefore, a high-quality soft article for a website is simply like a perennial huge advertising, can repeatedly affect the consumer's purchase will, this is the magic of soft wen. Of course, this is only limited to the quality of the soft text, then, how can you write high-quality soft text? Dedicated to "Make Network marketing easier" A butler for you to uncover the mystery of the success of the soft text.

Successful soft article marketing tips can be divided into four aspects,: Precision positioning, hot title, excellent content, clever marketing.

"Fine positioning"

The so-called fine positioning refers to your product consumer group positioning. Do you want to promote the product is the mass consumer or the general enterprise consumption, is a specific group of people consumption or institutional projects exclusive. After determining the positioning can be based on their own product consumption group characteristics to set the direction of the soft text. For example, your product is a large LED screen, then it is the consumer object is the general enterprise, advertisers, etc., then the Corporate advertiser's focus on where you should start from those concerns. If your product is cosmetic, then his consumer orientation is middle-aged and young women, so young women are generally more interested in skin problems, these are your soft text can be cut point, find the target of soft object, soft text target will be accurate, will achieve targeted marketing and precision marketing, The release of soft paper will also have a direction.

"Hot title"

Often engaged in soft wen work webmaster know the title party. Soft writing completed after the launch to the relevant forum bar or news, present in front of the reader is a long list of forum headings (as shown below), our soft text title also in which, if in this long column title, our soft article title is perfunctory, his attraction and the attention degree can be imagined. So the title of the soft text of the marketing strength of the impact is very large, we only through the title of the reader to attract to come in, soft wisdom will play its own advantages. The opposite title does not have any attraction, even if the content is again outstanding, the effect is equal to zero. NET a housekeeper thinks, everybody writes soft wen time, must pay attention to the title party, the title succeeds, our soft Wen succeeded One-third. According to the network Butler's soft experience to talk about, general political affairs, entertainment or industry hot spots are very popular, can be used as a soft text title element.

"Excellent content"

With a compelling title, the content of the article is to further affect the reader's willingness to purchase an important factor, must not be careless. The language of soft writing is not too literary and artistic, simple popular people can generally understand the good, for the story of the soft, easy to understand and can be touching, but also to arouse the hearts of the great resonance is the best, for the industry class and problem-like soft text requires language concise, logical fluent, clear theme. Article style, you can choose according to the different industries. NET Butler thinks general consumer goods, such as cosmetics, catering, medical, beauty, daily necessities, experience class or story-like soft text effect is the best, and for some processing enterprises or manufacturing, such as building materials, hardware or warm industries such as soft paper, industry articles are more popular, this can be selected according to the product selection. In addition, the content of the soft text must not be shoddy, pieced together the article included very difficult, the text is not fluent or full of propaganda class language, has been out of the scope of the soft text, lost the unique features of the soft.

"Clever Marketing"

Soft Wen is also a way of marketing, it is no exaggeration to say that it is a good way of marketing. The successful soft article to some extent avoids the consumer to face the advertisement the rejection psychology, lets the customer purchase intention imperceptibly to be affected, even if does not convert immediately to the customer, but the enterprise propaganda also can play the role. NET a housekeeper thinks, the important characteristic of successful soft article lies in a "skillful" word. To be able to the relevant goods or business keywords naturally skillfully into the article, is a qualified soft text. In general, the integration of examples, industry cognitive integration, character language integration is more natural integration methods, in the key words before the best to have some bedding, so as to reduce the emergence of the keyword when the sense of the sudden.

The above is the essence of the soft text, but a successful soft text of the length of what is required? Net a butler think that soft is the network marketing of a sword, is the vast number of network marketing owners love the way of marketing, but its length can be as the case may be, the theme is simple and understandable, 400 or 500 words can be, seven hundred or eight hundred words, The soft text of the story is appealing but avoids being too lengthy, because time is precious and human patience is limited. Clear, center clear, elaborated in place can be finished, end.

Original source: http://www.gongpin.cc/wygjwnjkcgrwdsmms_1323/