The study of soft work 5

The demand analysis and strategy of the second-hand calligraphy system.

Our group has divided the work, began to carry out their own duties, although difficult, but always a step-by-step solution. We can only do our best, even if we can't, but if we learn something at all. Well, at least make plans!

Currently in the country's strong support for environmental protection projects, as well as the future of environmental awareness of the deepening of the second-hand market is a promising market, waiting for us to develop. Therefore, the theme of "resource Reuse" is to recycle, renovate and sell idle items in the university campus, and to carry out a certain degree of consignment. This provides a convenient service for college students, but also avoids the waste of resources and environmental damage, improve the use of textbooks and other items, and subtly improve the students ' saving and environmental awareness, enhance the rational consumption of college students ideas. The recycling of textbooks on the one hand is conducive to saving resources, is the concrete embodiment of building a conservation-minded society, on the other hand, to a certain extent, reduce the cost of education, reduce the financial burden of students. Of course, the textbook recycling far more than economic significance, the senior students will use their own textbooks to the freshmen, implication the "wage fire," the humanistic spirit, not only the continuation of the study, but also a style of the establishment, and the freshmen from the seniors learn elder sister took the hand, not only their growth and scholarship records, more importantly The conservation awareness and environmental protection concept of "smooth and quiet" is particularly valuable for young people who are growing up. From an environmental point of view, reusing second-hand items saves the country's resources. In the construction of a conservation-minded society today, second-hand goods re-use, must be said to be a nation and the benefit of the lifting.
　　
With the rapid development of social economy, the consumption ability of college students is increasing, and the price increases with it, not only aggravate the economic burden of college students, but also the phenomenon of wasting resources is becoming more and more serious. College textbooks cost as much as 600 yuan per academic year, however, the utilization of university textbooks is not high, there are a lot of idle books and graduates of waste books. From the present situation of our country, the main teaching material use system is still the "purchase system" in "Disposable use mode". That is, students buy textbooks and counseling materials and some of the life products, disposable use, which resulted in books and some life products useful life is shortened, eight or nine new "waste" a large number of the emergence of, every graduation, seniors leave the school will have a lot of practical value of goods, and these books are used by second-hand booksellers by Catty purchase , and the price at about 0.8 yuan per kilogram, it is obvious that the value of the book itself is ignored. There are practical value of life products are directly thrown away, difficult to be re-use by students, and lower grades of students to obtain second-hand items of convenient and efficient information channels relatively difficult, relevant information shows that only a small number of second-hand goods suppliers and demand for information by posting ads. Overall, the second-hand goods trading market has not really established, which in the economy, the resources have caused great waste, but also with our country's national conditions must take the resource-saving, environment-friendly society of the road contrary.
University textbooks update slowly, within three years update rate is the highest but 60%, some universities, some subjects of textbooks for many years do not change, and a semester down, only a few people's book is used, most of the people's book is 60%-70% new, there are a part of the book on the people did not write a few words, the book is almost new. Secondly, with the full implementation of the independent credit system in colleges and universities, the autonomy of students to purchase textbooks is more and more, the textbook is relatively stable and the choice right is relatively flexible. Again, book prices continue to rise, four years down the textbook cost of more than 2000 yuan. This is very stressful for poor students in colleges and universities, and they are keen on second-hand textbooks. Finally, in order to increase the employment capital and the generalist training goals, so that many of us compete in grade, textual research, but after the examination of many textbooks are idle aside, in contrast, there are many people need these materials and materials.
Our trading strategy is as follows:
(1) Traditional advertising media to promote the second-hand calligraphy market. Mainly through the posting of posters on campus, dissemination of leaflets, school newspapers in schools to promote the second-hand calligraphy trading market and operating mode, the traditional mode of advertising is more effective and mature way. The focus is on the time when students are just entering and graduating from school. New students need to know more information when they first enter the school, the graduates have many books to deal with when they leave school, can guarantee the source of goods.
(2) to open up the campus specialized website, establish two calligraphy trading platform. On the one hand, through the online "two-book" Trading market, the online "buy", "sales", let the buyers and sellers themselves to trade. At the same time, students can also log in online, to post buy or sell two of handwritten information, leaving contact telephone, Email, QQ number and so on. On the other hand, is to emulate the current commercial web site for advertising tenders, by increasing the number of site clicks to obtain advertising costs. Let two of books in the online trading to produce real economic benefits.
(3) Online advertising to promote the second-hand calligraphy market. Network advertising is the most form of network media, the best effect, the most rich and interactive, but the price is much lower than the traditional form of advertising. For several key propaganda institutions, can also make full use of campus network resources for network propaganda, the way to publish messages.
(4) Regular, irregular organization of the second-hand-on-campus market trading activities, designated fixed place, fixed time, free trade.
(5) Second-hand collection of unified recycling, by the unified custody of logistics. The establishment of fixed second-hand shops and two-book reading room, can provide job-study posts, so that poor students responsible for trading activities, the second-hand market operating companies at the same time to take the lease and purchase, students use the bookstore to buy and lease, easy to operate, to poor students to save cost effect.
　
Second-hand goods trading has a broad market. Because of the low price of recycled books, it is easy for most university students to accept, business opportunities are unlimited. "Resources in use" not only achieve the purpose of profit, but also respond to the call of low-carbon life, in line with the national construction of a resource-saving and environmentally friendly society, in line with the concept of scientific development concept, in line with the trend of economic development. and the development of recycling of used books and articles can provide a feasible reference for the establishment of the economic model of recycling in colleges and universities. Thus, in the university to establish two of calligraphy and goods trading market, improve the utilization of old books and articles, save resources, to achieve green environmental protection has a positive significance.

The study of soft work 5