The three revelation that Yuan Fang brings to the network marketing personnel

Since the birth of Weibo, the spread of the internet has increased the speed of several steps. Although many netizens have not seen detective Dee this TV series, but the understanding of the Yuan Fang is no less than this ancient costume drama. For a time, Yuan Fang What do you think? be used for various occasions. The Yuan Fang, Yuan Fang said, and so on, let Yuan Fang quickly become the hottest figure of the year.

　　

Look at Baidu index data, you can clearly see the arrival of Yuan Fang as a new Hollywood blockbuster, the index in a short period of time climbed rapidly. There is no multi-directional hype like a movie release, just using a press release, a communication tool (Weibo). Yuan Fang is when the rise, the earliest should be NetEase Fujian news on the release of a news, "Fujian Quanzhou downtown high-rise fall a woman broken Foot", the network everyone has to curiosity, such news headlines attracted a large number of mobile phone party, micro-Bo party's attention. The release time of the news was comparable to that of Detective Dee. The first article of the commentary is: Yuan Fang, what do you think? A stone stirred thousand layers of waves, this comment immediately attracted many netizens sought after.

　　

Of course, after Yuan Fang Fire, a few online marketing companies immediately announced that this is their plan. A discerning person knows this kind of thing with the network company little relations not, whether is today's Yuan Fang, or the former Jiajunpeng, is the netizen spontaneous formation of grassroots celebrity.

From the development process of Yuan Fang the whole event, Yuan Fang's fame is an opportunity coincidence, precisely in the Netizen's resonance. From a bizarre sad reminder of the incident began, just finished with Detective Dee's TV series, just met the first comment of netizens. Many successes are not caused by one factor, but by the coincide of multiple factors.

　To the network marketing personnel inspiration:

1, Borrow power marketing

After the incident, the market-sensitive internet companies immediately jumped out and took responsibility for the matter. Whether it is true, at least for the company's customers, for those "network ignorance" of the company's senior staff, this is a successful self marketing.

2, follow the popular trend

Remember Jiajunpeng a few years ago? Using grassroots people to make a fuss is also a magic weapon for marketers, so that people feel more cordial, attractive.

　　

3, always pay attention to the trend of netizens

To do a good job of marketing, need to cultivate their sensitivity to the market. Often see many as Network marketing personnel, Seoer, but not a microblog, only know the daily hair outside the chain, do content, in this field I am afraid there is a breakthrough. The trend of the network is difficult to predict, but for what has happened or just happened, as long as we can understand, can be well utilized.

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