This essay helps you to get started. User Experience Design

This short article is not a complete guide to user experience design, it's more about what UX design is all about in a broad sense and helps you understand its work in simple, intuitive cases. This is an incomplete "work content list," but it can help you break the ice in uncharted territory and help you get a basic understanding of UX, a quick hands-on user experience design. Of course, you need to learn more about user experience design, read the article here to continue to learn it ~

Image source: http://www.studioaum.in

The above user experience domain divides the information graph to be the clearest picture which I have seen on the net, the overlapping and the correlation between the domain manifests vividly.

Even the function of a very comprehensive product is not necessarily true to meet the needs of users, in line with the expectations of users, this is an objective fact. The most important and most rewarding issue in the design of user experiences is:

　　User experience design is not a UI design

"Some people are designed for the appearance of things, but there is no doubt that if you dig deeper, it really involves the nature of things in the law of operation." "--Jobs

Even for many designers, the concept of UI and UX is not necessarily clear. Some people think that user experience design is flower flowers and the interface diagram. However, the user experience design actually involves the entire lifecycle of the product. Basically, UI design defines the overall design, appearance, and feeling of the product, and also determines the first impression of the product. The interaction design defines interaction patterns, tasks, processes, and user-use scenarios. Much of the detail that brings pleasure to the user stems from the thoughtful design of the user experience.

When we describe UX, we often describe it as "inner beauty", and when we describe the UI, we tend to use "texture" to illustrate its features. If your product looks textured, but does not have the connotation, it is difficult to continuously attract users. Designers need to pay equal attention to every step of user experience design.

　　Consistency of experience Design

The cornerstone of a successful user experience is consistency, and I've had an in-depth discussion in my previous article, "User experience and consistency."

　The power of the user

Almost every designer has made the mistake of thinking that users will look at their products as much as they do. This is a huge mistake, because it is not true! Users do not use your products often, they will have their own ideas, their own way and preferences. What users need is a sense of control over the product, rather than feeling that they are being controlled and restricted by the product, which makes the user feel uncomfortable. Collect accurate and objective data from the user and then expect it to be a good design. If not, there is a great chance that you will be able to take your product to the ditch with your own brain tonic and your supervisor's imagination.

Information Architecture and Navigation

The information architecture and navigation structure should be predictable and practical. The construction of information architecture should be the most important part of UX design, if the logic of information architecture is not rigorous, the media is confused and confusing, which will confuse the users.

Rigorous logical structure allows users to understand where they are in the site and how to return to another page. At the same time, you need to clarify the characteristics of your products, according to the "most important-important" to divide their weight, this way of thinking can help you build a clear level of information.

　The old GitHub information architecture

The new GitHub information architecture

It is noteworthy that GitHub's new navigation structure is better at the level, with clear and clear design goals for each element on the page, making it easier for users to use.

A clear and meaningful error message

Error messages are also an important part of the user's sense of pleasure. If your user is not an Internet practitioner or a heavy user, most of them don't know what it means to 502 gatway Bulabula.

A reasonable display of error messages can help your users ease their nervousness and distract them, and the best case scenario is the 404 page of Jotform, which uses a consistent design with rich branding features to acknowledge the problem in a humorous way.

The case is equally impressive:

Reddit

　MailChimp

Be friendly with users

The user experience is not only about the purpose of the product, it also includes the part that communicates with the user. The use of various media to communicate with users is very necessary. I particularly like the kind of "Li Dagen you in no, I'll tell you the good news." Such an opening message, although I know it is most likely a system of automatic mass mailing, but it will still attract my attention, it will make me feel that although I am a regular user but it is very important for them. "

and medium the way to impress the user is also very intimate, they only the positive energy of the article pushed to the user. This approach to medium should be quite able to pull the flow. (the domestic seems to be more willing to send curiosity or preferential activities of what)

Support Team

A good product can not be a landing for the user may encounter every problem to prepare. With a variety of media, social media, e-mail, online chat platforms, web forums, and so on, the support team can find a good solution. In Jotform, we have a 24x7 support team for our users, and everyone outside the team will be involved in the problem solving process in order to provide them with a better service. It seems to be a bit of a "waste of time," which actually greatly improves our productivity, is beneficial to the product development process, and, above all, actually enhances the user experience of the product.

Do not put every user experience "myth" on your product

If you delve into user experience design, you will find thousands of user experience design cases, research, and data analysis articles on the Internet, and don't assume that all these things are suitable for your product. Know that you know your clients better than the authors of these articles (at least you should). Other people's user test results may be appropriate for your product, but it is also highly unlikely to be appropriate for your users.

　　Myth #: You shouldn't design a new experience

I'm not trying to create a "new design" that comes with extraterrestrial origin, but you should not be stuck with the existing, daring to use new interactions, such as the multi-touch on-screen gestures that were presented when Jobs released the iphone in 2007 (this is from a company called FingerWorks, The company, which specializes in multi-touch products, was founded in 1998 and bought by Apple in 2005. Before 2007, you said that multi-touch, double finger scaling, the vast majority of people do not know what it is, but now everyone in the world is aware of the meaning and function of this natural gesture.

MYTH: If it applies to a brand, it also applies to me

Maybe it can be used, but usually this kind of thing often ends in tragedy. Copying another brand is a risky decision, a wrong strategy. Seems to be able to use, but the actual other people's brand and you have a different background, not the same situation, and different situations, usually need to adjust and design according to the actual situation.

Myth #3: Don't let users scroll pages

Facebook, Twitter and Tumblr are my favorite sites, and they are also the best sites to break the habit of challenging common sense. Their success depends on the continuous content services they provide, and the scrolling functionality they use for other Web sites is also used to create new scrolling experiences, one of which is the parallax effect.

Of course, these examples just tell you that the issues that are often explored in these user experience areas are worth researching and flexible to create good products.

"To be a user experience is to care for others. "Corby Lebson, former Uxpin/uxistanbul president