In the recent period of time, the author in the outgoing chain article found a very interesting phenomenon. My usual work is mainly in the classification of information published outside the chain of articles, but a long time published in the Medical column of the article will be included, and sometimes even an article does not accept. I was more depressed, thought it was the quality of my article, so I carried out the false original, did not expect the result is the same. So what's the reason? I did the following analysis:
First, the classification of information web site publishing platform, which is the weight of his own site is related, I have also practiced. For example, such as List network, 51 of the same city, such as the weight of a relatively high site, released classified information will be included, even if the false original degree is very low (to change the name of the hospital) also be included, and like some of the lower weight of the site, specifically I do not point out, I believe we have encountered many such sites, even if the original is not necessarily included.
Second, this is also related to the health care section, the medical industry is not the same as other industries, there are special; and now do a lot of medical care, private hospitals like springing up. So many medical sites on the article are basically the same, the network of useless medical information flooded, the article is copied to copy, the article height similar, leading to medical articles of the overall quality of serious decline. Therefore, the classification of information on the online medical column is rarely included in the article, rather than the whole platform of the problem.
Everyone looks at the picture, five articles false original degree same, but I in the medical column only a disease article is not included, and other in the mother and child column of the article is normal included.
Third, is also related to the article, I see a lot of classified information articles, typesetting chaos, the order upside down (may be false original), and the readability is too poor, no user experience, it is obvious that this article search engine will not like, we have to talk about the collection?
I analyze these reasons and is to let everyone to find a better, more weight of the platform to publish information, nor let everyone do not in the medical column issued chapter and go to other columns. I think the final analysis is only a point, is to let our users like our article, the article is readable, will have a user experience, the search engine will naturally frequented. We can not optimize for optimization, not for the promotion and promotion. Your article has users want to know, they will go to see, rather than we give them the initiative to instill some knowledge.
Our article to increase the user experience on the basis of all aspects of the optimization, the following to introduce some of my article I write some methods, I hope that a little help to everyone.
1. Title of the article
The title of the article is the first step of the spider to see, also reflected in the user's eyes, so I stressed that the title must be novel, and the content of the article, containing the keyword to optimize, such a title is the best, but also the user and spider like, if the title is arbitrary, and the article content is irrelevant, then spiders will crawl it? So a good title is one of the factors that affect the article.
2, article content:
Article content is a direct impact of one of the factors included, if the content of the article is not the user needs information, then users will not look down, even if the title is very novel, but there is no substantive content is not feasible. Like a balloon, seemingly very large, but once broken, suddenly there is no, the same truth, there is no real thing is not. Must be around the key words to write articles, so as to achieve the real optimization of keywords.
3, keyword Deployment
Each article has to want to optimize the keyword, so the article must increase the density of keywords, the first keyword needs to be bold, emphasize, in the deployment of keywords, to be reasonable interspersed, the article word order fluent fluency, as far as possible to increase the density of keywords, but can not do keyword piling.
In everyone in writing articles or false original, first consider the needs of users, and then we have to optimize the promotion of all aspects, I believe there will be a very good effect, can not say to improve the conversion rate, but also to bring more traffic and consultation volume.
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