Thoughts on website Content Maintenance of medical profession

Read too much online editing duties, how to write content such as Web articles, each company's requirements are much the same, most of the surrounding, the title how to write, the number of words, content to write what, how many words, the keyword bold appear several times such information. But the overall thinking is relatively small. I also encountered a lot of confusion, combined with their own experience to talk about how to update the medical station in the article.

1, the article content to write more health, popular science mainly

As little as possible in the station XX hospital xxx best Word-of-mouth title content, write more popular science, disease type (so-called useful information for users, do not blindly say xxx hospital how good). 3, 5 will appear once your hospital information or local words can be. The health care industry is already subject to a higher degree of concern audit is relatively strict. A large number of medical stations down the right to find a lot of popular science of medical stations ranking is still good and can get a certain amount of traffic!

From the data of my own medical station, the content of the site, the title of most of the disease type, the main technical category, accounting for more than 80% of the total volume, and the title for XX hospital xx Good, XX treatment of XX best hospital This kind of article update a lot, but included but accounted for less than 10%.

Some people may say, we do the medical site, the main keyword optimization is the local hospital word and part of Word-of-mouth word, if the whole station write disease type of popular science, the site does not have local words and word-of-mouth content is not to reduce the overall relevance of the site? In fact, this problem as long as the different types of diseases in the appropriate use of a number of double headings can be solved!

2, in proportion to update your site in the article do not pure original or pure copy

People who do the site know that the original content is the best, but most people do not have the time, energy and some expertise to write a large number of original articles published. So all choose False original! Strange is still encountered some webmaster update pure original content or the same included bad, ranking not, this makes people very think impassability. In fact, give a simple example to know! For example, I write a very poor, published a pure original prose on my own website, it is estimated that no one to see, but a certain network Reds published a content is quite vivid but lively and interesting articles can be seen thousands of people! The reason is simple-"I am not famous, writing is not good."

Search engine said like is to original "quality" content rather than the original! Personally think that this is actually Baidu algorithm, one of the "Hot content recommended" specifically did not read the official or related theory, but after many tests, found that Baidu for hot news or user access to more traffic than the content of the portal site is relatively good.

Like there is a publication of the early years of popular science articles, you now update the article to add new content search engine will naturally give you the ranking, this is a search engine recognition method. For example, you can search for a recent hot news story in any search engine to see if the relevant content is tens of thousands. If Baidu does not include reproduced content why to collect a large number of duplicate information? That's the truth.

Tips: The station can be considered one day to update 10 content, 4 pure original, 2 reprint (must be well-known large web site content) 4 false original! Experience proves that old content (readable and highly useful), reformatting and adding relevant knowledge, can achieve good results

3, the homepage to do more experience module

What is an experiential module? General Medical Web site Most of the content has been around the hospital profile, the environment, disease, technology, experts, such as a large number of reports of packaging, but overlooked some, visitors like to see a higher click on the content, such as some health self-test, diet regimen, disease prevention column, The content of these columns is often easy to overlook the site of the conversion rate is not high content relevance is not, in fact, these can increase the website PV to improve user experience. As long as the content of the relevant recommended articles, the chain set reasonable, there is a business online consultation is not afraid of visitors lost.

4, reasonable use of pictures and text

Do not need each article to add pictures, illustrations to improve the experience, you can consider proportional to add some, as well as the image of the ALT tag can increase the keyword density. This does not have to deliberately in the article in a lot of piling up keywords. Text here is not much to say, such as bold, fluttering red, paragraph and other methods, looking at neat and comfortable is the best effect, in short, reasonable use of text to improve user experience.

5. Alternate filling of all column contents

Site must have a lot of columns page, some editors like to update a column today 10 content, tomorrow, another update 10, in fact, this is unreasonable, should ensure that each column has regular updates, such as the column has 6, a today Update 2 B Update 3 article c update 3 D Update 2 piece, the next day update E , f after the column to update a B, to ensure that all columns have a certain regularity of the updated content, rather than a section of the general month suddenly updated a lot of content.

Of course, if there are good ideas welcome to give valuable advice, here only said some of their own ideas and experience. I hope that you have a lot of communication site to promote the method and ideas. This article was originally published by Lin Lin in http://www.5w6.net/214.html xian SEO