Three assessment indicators for successful enterprise websites

An enterprise builds its own enterprise website. Whether the website is successful can be determined by referring to the following three assessment indicators.

I. Traffic

Website traffic is the first threshold to be crossed after enterprise websites are built. A website without traffic is exquisite and its functions are powerful.

Through some professional website traffic monitoring and analysis tools, we found that 90% of Enterprise website traffic stays below 10 times a day. According to the World Network, such an enterprise website has not achieved the purpose of building a website. In other words, if the special purpose of the website is excluded, the website construction fee will be white.

Solution: Website promotion. Target: 100 times/day.

In some enterprises, the website traffic can be around 100 times a day. According to incomplete customer statistics from the world's network, websites with such traffic can generally return about two times of investment in website construction.

Some of our customers have a website traffic of about 1000 times a day. They have done a great job in website construction and promotion. The main business source is the Internet.

10 thousand, 0.1 million, 1 million, 10 million, and 0.1 billion times a day are the targets of large enterprises, network companies, industry portals, integrated portals, and search companies.

II. Telephone volume

The customer finds your website on the Internet and is interested in choosing your product or service. Generally, you will be contacted by phone. Of course, it also includes email, online orders, messages, faxes, and other channels. For the convenience of the image description, we will collectively call the phone number.

The number of phone calls verifies the degree to which your products or services are accepted by the market, reflects the degree to which your website is recognized by the customer, and also shows the intensity of your website promotion. Therefore, there are many phone numbers, emails, and faxes, which means the above three items are doing well. Generally every 20 ~ There will be one phone number for 100 traffic requests, which varies with different industries.

If the website traffic is high, that is, there is no telephone consultation, you need to check whether the website design is reasonable, whether the price of the products or services provided is inappropriate, and whether there is any problem with the website's credibility. After these problems are solved, the number of calls will definitely increase.

III. Business volume

Enterprises invest in building a website. We believe that they want to promote their own businesses and gain more business opportunities through the website. No matter how you do it, as long as an enterprise gets more transactions through its own website. This is the highest standard for a successful enterprise website. It is also the fundamental goal of our website construction. An enterprise has many business channels, such as advertising, PR activities, word-of-mouth communication, customer recommendations, acquaintances, and online promotion. The simplest way to identify the business source is to inadvertently ask when signing a contract with the customer: "We are really honored to provide services for you! How did you find us ?" The customer said: "Online ". That is why the Internet has contributed.

Generally, a single service can be successfully established every 3-10 calls. If the proportion cannot be reached, check whether there is anything wrong with replying to the customer's consultation, and whether the promotion on the website is very different from the reality.

As a leader of an enterprise, you need to collect statistics on the business sources of the enterprise. If the network business sources are the most, you need to pay attention to the investment and effect of the Internet. If you haven't obtained services from the Internet, check if your peers have obtained services through the website. If many of their businesses come from the Internet, but their own companies do not. Then immediately entrust a dedicated network service provider to establish its own enterprise website.

Traffic, telephone volume, and business volume are three important indicators to test the success or failure of enterprise websites.

In addition, the Internet is also a highly competitive commercial battlefield. Every investment in the general industry is 0.3 ~ 1 yuan will have a direct traffic. Repeated traffic or "regular customers" is a guarantee that customers recognize our services and long-term survival.

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