Three principles for Baidu and Google keyword promotion

First principle: do not waste a valid IP address.

Promotion is costly, and SEO optimization is also time-consuming. In short, a certain amount of cost is required to obtain an effective traffic. Since we have paid, please cherish the hard-earned traffic. Only by capturing the effective traffic and turning it into an order can our efforts reflect the value and will not be wasted.

To waste a valid IP address, you must increase the website conversion rate. You can retain customers by adding "online messages" or "online customer service system" to enrich the website content to improve the conversion rate of your enterprise website.

From another perspective, if you are a customer, when you browse news and information websites such as Sina and Sohu, the hacker suddenly jumps out of a pop-up window and says, "Hello! Customer Service No. XX serves you !" You said, would you dislike it? Because when you browse information, you do not need online customer service.

What if such a feature is added to an enterprise website? Data shows that the conversion rate can be significantly increased by 5 ~ 10 times. When a customer browses your website, the customer needs to purchase an irrigation product. If you negotiate with the customer, it is equivalent to providing technical support to the customer.

Of course, during the negotiation, your first task is to find out the customer's name, the type of irrigation products or solutions required, and the customer's contact information. With the contact information, you can follow up through various methods, so that the possibility of opening a ticket is increased by 5 ~ 10 times is definitely okay. In this case, customers are also lost. If your price or product does not meet the customer's needs, it can only indicate that the communication skills of the customer service personnel are wrong.

Principle 2: rich website content.

The keyword advertisement contains a "show URL" and "target URL ". "Show URL" is visible and has a limited length, so it is generally the main domain name of the website. The "target URL" is the webpage and target page. The customer clicks the advertisement and jumps to the page. It is necessary to set different landing pages for different keywords so that customers can directly view their needs, rather than asking customers to browse your enterprise website from the homepage. We know that the customer's time is precious, even if the customer has nothing to do at this time.

Since we need to set different websites, we naturally need to have a wealth of website content. Assume that you have purchased 30 keywords, but your enterprise website has only 5 ~ 6 Pages. This is definitely true when the login page repeats. What's more, 5 ~ It is difficult to clearly describe the company's business on the six pages.

Take a 10 ~ For example, a 50-person irrigation company has only two to three main types of irrigation products, dozens of specific products, and hundreds of types or models. In this case, set 4 ~ 8 product columns, 5 ~ 10 products are suitable. In this case, the Enterprise Profile is roughly 50 ~ 80 pages, so the management does not have much work, and each topic is also full, and it will not make your customers confused due to information surplus.

Principle 3: open the field of view for keyword screening.

Our water-saving irrigation company generally selects 20 or 30 key words for the industry when purchasing keywords, such as irrigation, irrigation, drip irrigation, and water-saving irrigation. These words have a large daily search volume, but the correlation is not very good, and the starting price is high.

In fact, using Google or Baidu's keyword tools, we can find a lot of words with good relevance, good search volume, and less competitive. For example: drip irrigation, drip irrigation, water-saving drip irrigation, water-saving irrigation, scientific irrigation, irrigation, Fountain irrigation, micro drip irrigation, micro sprinkler, intelligent irrigation, automatic irrigation.

The term "water-saving irrigation" is a specialized term, but many customers are searching for "water-saving irrigation" and "water-saving irrigation. If we are limited to our own professionalism, rather than analyzing the specific situation of our customers, is there a lot of opportunities that will lead us to lose?

Although the wide match feature can also be used to display your own ads, it can save a lot of time, but it will also make your single click cost high. It is better to spend more time exact 200 keywords than to widely match 20 keywords at a high cost. When the display volume is guaranteed, the click rate and IP quality are considered.