Tips for Improving Web ecpm (Google Adsense)

google| Tips | Web |ecpm|adsense

Do not complain AdSense Chinese unit price is too low, the key to improve AdSense revenue lies in your own rather than Google, to learn more adsense common skills, if the optimization of the better, AdSense can bring income is not a small number.

Google AdSense ecpm (effective CPM) is Google AdSense a very important parameter, according to this parameter, you can analyze the Google AdSense ads on your site to advertise the effect, and targeted to optimize, adjust advertising, And then to raise revenue.
So what is ECPM? AdSense is illustrated in the Help document:
Effective per thousand presentation fee (effective CPM)-cost per 1000 presentation. From the publisher's perspective, the cost per thousand presentation is a very useful way to compare revenue from different channels and advertising programs. It is calculated by dividing the total income by thousands of displays. For example, if the publisher's display number is 45,000 and the revenue earned is us$180, the cost per thousand presentation is equal to US$180/45, or us$4.00.
It is important that the ECPM channel will affect the entire account, resulting in a lower ecpm of the entire site. Therefore, as long as the overall ECPM value, then AdSense's overall revenue will be improved accordingly.
So how to improve the ecpm of the Web page, first, the prerequisite is that the Web page needs to have enough traffic and enough clicks, if the number of clicks per day is less than 100, then there is no need to tube what ecpm, first to find ways to improve the site traffic, if the site has a good flow, but the ECPM low value, We can not violate the planning policy of AdSense, under the premise of the following several methods to improve the site's ecpm.
1, improve the overall flow of the site
Including the use of SEO optimization methods, improve the overall flow of the site and PageRank, so that the site for the search engine more friendly.
2, increase the click rate of the website
Advertising is not to show the more effect the better, low click Ads if the frequent display, the effect is the opposite, will reduce the entire site of the ECPM, so the ads are inferior to delete.
The basic way to improve adsense clicks is to adjust the advertising position and advertising and color, the general page of the upper left and the top of the click-through is the highest, in addition to the use of rectangular box, the ads and the content of the article together will increase the click rate of ads (although I personally do not like this way). Color adjustment is mainly advertising background and text color, its adjustment and the overall style of the site consistent, you can increase the corresponding click-through.
Another way to increase the click rate is to control the advertising display content, because users will only click interested ads, so through AdSense competitive ads will then spam domain names are blacklisted, so that the low click-through ads will not be shown again. This type of spam advertisers are easy to find, all the MFA (Made for AdSense) site should be blacklisted, such as Firefox Firefox browser to promote the site.
3, delete the low CTR ads
Analysis of all AdSense channels, the site will be all low clicks of the ads are deleted, will ecpm lower channels are all deleted. Delete these ads, although the overall advertising display number will be reduced a lot, but your overall AdSense revenue will be significantly improved.
Through the above overall optimization, I believe your ecpm will be improved, the corresponding AdSense will gradually improve, the overall optimization effect usually need in a week or even one months to fully display.
Finally, do not complain AdSense Chinese unit price is too low, the key to improve AdSense revenue lies in your own rather than Google, to learn more adsense common skills, if the optimization of the better, AdSense can bring income is not a small number.