Tips for selecting keywords for Taobao's website

1. Predict popular keywords in advance based on the festival. For example, on Valentine's Day in May February 14, I updated several articles about Valentine's Day on my website in May January. Instead of directly using the "Valentine's Day", I chose some long-tail keywords "Taobao 2010 couples" and "Taobao new couples ", some keywords include some Brand words for couples. At the end of January and the beginning of February, the website gradually introduced some traffic IP addresses through these keywords. The traffic was not very large, and the IP addresses were around 20-30 per day. During the June February 6 s, the number of items for couples began to be sold one after another. The selection of long tail keywords is very important for the promotion of Taobao customer websites, because the good long tail keywords can promote Taobao customer promotion transactions.

2. Select keywords based on news. News is best related to Taobao. For example, "Hunan Satellite TV and Taobao jointly launched Happy Taobao", which was a popular time ago. If the news is used well, it can also bring a certain amount of traffic. In addition, last year's online shopping news about food safety can be used for long-tail keywords. The traffic caused by such keywords may not significantly increase the transaction volume of Taobao customer promotion, but it is still beneficial to increase the popularity of the website.

3. Select keywords based on seasonal changes. You can add different keyword products according to different seasons. For example, you can add some "Taobao new summer women's clothes" to your website. This keyword can be used now. Although the IP address volume is not large, it will improve the transaction rate.

4. Use other words to select keywords. You can add some easy-to-wrong words to the long tail keywords you choose. For example, if your keywords include Taobao, you can write the word "Tao ". Use this "www.111cn.net" to develop long tail keywords.

5. Select keywords based on regional differences. For example, you can select the word "Taobao Shanghai mobile phone store". Although the word "Taobao Shanghai mobile phone store" does not bring about a large amount of IP addresses, the transaction volume is also increased. Because for products such as mobile phones, shopping in the same city can be more assured.

6. Use baidu or google's keyword index tool to select keywords. Use these analysis tools to view the popularity of some keywords, and then select some long tail keywords.

For Taobao's customer websites, if the long tail keyword can be used properly, it will be very beneficial to improve the sales rate of Taobao's customer promotion.