To do the micro-business failure, 99% of the people defeated in these two points!

To take the first granted

Etymology, the founder of Samsung Group in Korea, had a bad family and had to sell newspapers to earn a living.

"How many newspapers do you want to book with me one day?" The newsstand boss asked the ragged boy. "How much can the other kids sell?" He asked, shyly. The boss laughed: "This can not say, less sell dozens of copies, more can sell hundreds of copies, but take too much left in hand, is to lose money." Etymology thought, "That's 100!" "The owner was very kind and helpful."

Early the next morning, etymology came to the newsstand in empty hands. The boss puzzled and asked: "Yesterday the rest of the newspaper?" "Sold out, I want 200 copies today." "Etymology answer." The boss was surprised, but he gave it to him. The third day early in the morning, etymology and empty hands came, mouth to 300 copies. The boss was so surprised that he decided to follow him and see how he sold the newspaper.

Etymology to the station, not like other children Hawking, but constantly to the waiting for passengers in the hands of the newspaper, waiting for a region of the passengers to send out, this only back to collect money. And then go to another place to do the same.

The boss puzzled to ask: "Will someone not give money to run?" "There is, but especially little, because they read my newspaper, and I am embarrassed to hang a child's newspaper for money." Compared to the newsboy who smashed the newspaper in his hand, the general ledger or I sold the most! The etymology answered confidently. The boss immediately impressed him.

Implication philosophy: The first mission of the enterprise is to obtain the customer, the profit is the inevitable result after, the two absolutely cannot dislocation. Otherwise you can only sweet after the bitter do affair, to take the first to absolutely not what strategy, but an attitude and even a kind of wisdom.

Digging Core demands

A small city in the north, a sea pavilion opened, 50 yuan a ticket, so that those who want to visit the people deterred. The opening of the aquarium for a year is simply empty.

Finally, investors eager to spend money on the "jump price" to unload the ocean pavilion, sadly back to the south. After the new owner entered the aquarium, he advertised on television and newspapers, soliciting the ideas to revive the aquarium. One day, a female teacher came to the aquarium, she told the manager that she could make the ocean pavilion business better.

According to her practice, one months later, visitors to the aquarium were full every day, 1/3 of these people were children and 2/3 were parents with children. Three months later, the losing Sea Pavilion began to make a profit.

The new advertising content of the Ocean Pavilion is simple, with only 12 words: "Children to the aquarium are free to visit."

Implication philosophy: The only way to get profits from customers is to meet the needs of customers. Is this nonsense? But we can be seen everywhere only think of charging customers, and ignore its core demands of businesses.

meet customer's core demands , pleasing the customer most care about, even if seemingly free, but will usher in a rolling financial resources. Business is so interesting.

thinking reverse attack, corner breakout: Many people's ideas are very strange, want to make money, first change thinking. Many times, the lack of money is not wisdom. Do marketing, not as difficult as you think, but do not start to position themselves as a only will receive money sales export, do not always only stare at the hands of the people with money, but to think about where to use? And for whom? Seize this point, is the most important!

To do the micro-business failure, 99% of the people defeated in these two points!