Top five taboos for entrepreneurship

Top five taboos for entrepreneurship

 

 

 

Shang Feng, a well-known marketing expert and successful entrepreneur in China, once said: "entrepreneurship is successful for everyone! Only when some people are bound by their own ideas and secular ideas, they lose the best time to start their own business, or destroy the "Hands and feet" of their successful ideas ", in this way, you cannot become a real entrepreneur."

The following is my entrepreneurial experience-the five most taboo crimes of entrepreneurship, and I hope to share with all entrepreneurs and entrepreneurs who want to start a business.

 

One of the five taboos for Entrepreneurship: insufficient funds

 

Many people eager to start a business said that they do not like to work, but they did not start a business because of insufficient funds. Ms. Chu Ying, a well-known consultant for small and medium-sized enterprises, is the chairman of Beijing shangchu fengying culture company. She told me that when she started her own business, she had only one desktop computer and two people working together to start her own business in a rented one-bedroom apartment. If you want to talk about the launch funds, the total amount will not exceed 3000 yuan. But you can leave it out without giving up. After several years of hard work, we have not only updated our computers, but also summed up the difficulties encountered by small and medium-sized enterprises in their own entrepreneurial experience, and finally opened up a space for themselves in the industry, and become a well-known person in the industry. Currently, there are more than one million fixed assets. She often said: "You don't need too much money to start a business. The key is whether you have the courage to survive. If there is more money, it doesn't matter if you start a business ."

 

Entrepreneurship taboos: No projects with steady profits

 

I have conducted a psychological survey on entrepreneurship on the same well-known website. According to the feedback, more than 80% of respondents said they would rather work if there were no stable projects, and do not blindly invest in entrepreneurship. However, Yang Zong, general manager of Beijing shibang word-of-mouth marketing Co., Ltd., said in a chat with the author that earning and not earning are just a relative concept. He gave an example. Beijing real estate is almost recognized as the most profitable industry, and with the approaching of the 08 Olympics in this field, it is a good time !! However, the number of successful real estate companies in Beijing is less than 30%. In Beijing, we can still see many unfinished and cold dead-end buildings, the author can easily see several projects in prime locations such as the Asian Games Village, which has been stuck for several years.

 

Is it because the project does not make money? Absolutely not! This is because there is no way to make money. Therefore, he suggested that if you want to start a business successfully, Do not worry too much about the good or bad projects. Instead, consider whether you are willing to take risks in this industry and force yourself to like this project. If these two basic conditions are met, a good way to add a clever segment, the unfinished building can also become a golden building.

 

Entrepreneurship taboos: no confidence

Confidence is a magic weapon to win. But some people always feel that their self-confidence is insufficient when they want to start a business. That is, the reason why the above mentioned is too dependent on the lack of start-up funds. On the contrary, it is more likely to doubt whether you have the ability to control projects and risks. If you have such a negative attitude, the best opportunities and luck will also pass you.

 

Mr. Chen, who is engaged in the direct selling industry, told the author that due to the relationship of "Pyramid Schemes", China's direct selling market has been raging and war-torn. After you have fully verified the brand you represent, you can find it legitimate and reasonable. When you are opposed to a friend group that is greater than your consent, you still have the courage to "dislike the tiger points and get the tiger son. In the past two years, he has grown from a direct sales store to five, with an annual revenue of more than one million. While chatting with the author, he said, "Do you have a success in China's direct sales? Certainly not! He is only a little more bold than others and dares to try it. So he has succeeded. At least he has the possibility of success !"

 

Entrepreneurship taboo: Failure to succeed

 

Everyone who succeeds will have their own successful experiences, and each has a different experience. Therefore, the experience comes from your own constant exploration and accumulation. It is not because you copy a person's successful experience to succeed. In addition, no one is born to understand everything and everything. Almost everyone understands this simple truth.

 

A considerable number of people are confused in this regard when starting a business. Mr. Liu is now the chairman of an Internet advertising company. "A decade ago, I began to get involved in the Internet industry," he told me about my entrepreneurial experience. At first, I had no idea that today would be successful, and I never had access to the Internet. At that time, China's Internet was just starting. How can we learn from any successful experiences? Everyone is exploring for progress. I just think that China cannot have the Internet that is growing so fast abroad ." So I made a loan to start an internet advertising company. Starting from selling domain name Agent text chain advertisements, I watched them while doing and modifying them. I became an expert in this field when I was tired of day collection and month. He does not agree with "experience" and thinks it is an entrepreneur's handcuffs, and it is a reason for the cowards and losers.

 

Top 5: fierce competition in the market

 

"To compete, in this society, there is no competition in any industry. However, due to competition, enterprises can develop more rapidly and their social development will be diversified. But if you want to succeed in your own business on a quiet day, it may only exist in your dreams ." Mao Zedong, a Chinese great man, said to his enemies, that is, his competitors: "We must despise the enemy strategically and attach importance to the enemy tactically "; the ancients also had such lofty sentiments in the war: we want to thank the enemy for its strength. It is because of the strength of the enemy that we will become more powerful !, That is to say, entrepreneurs must accept baptism in the wave of society. Only when they compete can they know the gap between themselves and their competitors and their own shortcomings in the market. So frankly speaking, competitors are not terrible. What's terrible is that you dare not speak to him !!

 

The fact that one computer and one mobile phone can work is already unknown. It is also a true portrayal of today's social conditions. As long as we stick to the "unique, professional and persistent" operating path, we can gain a firm foothold in a fiercely competitive industry and win the favor of our customers, start your own business !!

 

Lei:

 

Second person in interactive experience marketing !!

 

Start a business after !!

 

Professional interactive experience marketing consultant!

 

General Manager of China's actual marketing network

 

Deputy General Manager of Beijing shangchu fengying culture Co., Ltd.

 

He has previously worked for Beijing tianpai Xinyu advertising Co., Ltd. Public Relations Department Manager, Hong Kong tianyao advertising company Senior Customer Director, serving P & G's well-known brands such as Sassoon, panting, and Olay; he joined interactive rich media interactive marketing company in 2005 and served as a key account manager in North China, he has served Nokia, China Unicom, Mengniu, Master Kong, Lulu, hualong-jinmailang, Beijing shibang advertising-Wuliangye and other large customers. After years of practical experience in online offline PR activities and online marketing services for major customers, we have organically integrated offline PR activities and online interactive marketing services, launched a complete interactive experience marketing philosophy. The customer's product brands are precisely embedded into the hearts of the audience through the user experience of the audience. The so-called: advertising is not as good as experience! Feel better!

 

Analysis on eight o's entrepreneurial experiences and interactive experience marketing, rich media PR marketing, word-of-mouth marketing, and rich media ads in mainland China's fast-selling Network, in, articles such as Prospect Analysis of FMCG network were published in media magazines such as China advertiser, advertiser magazine, market and sales, and China direct selling magazine. He also published articles on the famous domestic marketing websites such as global brand network, iResearch Consulting, Chinese marketing websites, borui management online marketing, and ruishang online, and set up an expert column.