Tourism Innovation: six innovative enterprises reshaping the online travel market

In the past, the domestic online travel market was dominated by the Ctrip model. When Ctrip received homogeneous competition from more and more competitors and the upstream and downstream squeeze of the industrial chain, where did it go to the search model, in addition, the popular group buying model last year has formed a trigger for online travel. Changxiang network, once regarded as an innovative star, focuses on travel management and finally becomes a "perfect" pattern. There are not many successful online tourism innovations. We have observed that there are six new startups outside China, which have become the dark horse in the industry, and may inspire friends interested in the online travel market:

1. Room 77 (www.room77.com): The main concept here is: If you can select a plane seat, why can't you choose a hotel room? Room 77 provides passengers with detailed information about the hotel room, including the room type, size, bed type, and distance from the elevator. For each room, room 77 also generates a virtual room view and uses Google Earth technology to simulate the scenery that passengers can see from the hotel window. Room 77 was launched in March. Currently, room 77 has established a database with 560,000 hotel room information. Room 77 also collects hotel reviews from travelers in the form of crowdsourcing. (For more information, see room77)

2. businesstravel (www.businesstravel.com): This company focuses on meeting the business travel needs of small businesses of less than 20 people. Selling points in its unique hotel search tool can help you find business hotels that meet all small and important requirements. You may need an iron, WiFi... Or on-demand movies!

3. gogobot (www.gogobot.com): integrates the characteristics of social services on travel social websites. Users can get travel suggestions from friends and share images with friends. Gogobot also integrates the Facebook function. For example, if a user queries travel destination information in gogobot, the query request will be sent to a Facebook friend message. Facebook friends will feed back the travel information.

4. hipmunk (www.hipmunk.com): hipmunk is a ticket search engine and its interface is very clean. Currently, we have expanded our webpage-based flight search to hotel search and added our smart phone search. The principle is that the simpler the better, all the results will be displayed on a single page, you can also compare various conditions, including price, flight time, and whether or not to transfer data. Because of its good reputation, we are also planning to expand our car rental service and local deals services. Hipmunk's weapon is its outstanding user interface and excellent user experience. At present, it can also show flights that can use Wi-Fi in special periods-this subtle change shows how picky the company is in building a travel search enterprise system.

5. ~tonight (www.~tonight.com): allows you to search for special hotels on your iPhone and Android phone. Many hotels leave many rooms every day, which is a waste of resources. Tonight is an app dedicated to booking a hotel on the current day. You can set the price for a hotel room not sold on the current day at a minimum of off, the hotel can also better reduce the room idleness and increase enterprise profits. (Read: hotel tonight: the fastest way to book a hotel on the day in the world)

6. backbid (www.backbid.com, and ask them to report a lower charge or more additional value-added services for you. This is an exciting business model, unlike any other travel booking model we see.