Transition Page advertisement-the next hotspot of online advertisement

The latest revolution in the Internet advertising industry was the launch of CNET giant website advertisements. As a breakthrough in traditional banner advertising, CNET's attempt was widely accepted and supported by the industry. Similar giant advertisements have already appeared on more and more large websites, and IAB has launched the industry Specification Standard for giant advertisements not long ago.
At least for now, the CNET attempt is successful. Giant advertisements are quickly accepted by the industry and become industry standards. So where will the next revolution in online advertising be after a giant advertisement? This article tries to point out that transition-page advertisements will become new innovations and hot spots in online advertisements. The form is more similar to the transition page advertisement of TV advertisements. It will surely become one of the new industry standards for online advertisements in the near future.
Before proceeding, let's first clarify what is a transitional page advertisement?
The so-called transition page mainly refers to a page that is forcibly inserted before a website is transmitted to a normal page when a user accesses a website. For example, many personal websites put a title page in front of the home page with the name of the website (such as XX Club) next, we will add a link to "enter this site" (some images are selected). Of course, many websites also include several advertisements on this page. This type of page is generally called a transition page.
In the explanation of China Internet Network Information Center (CNNIC), there is a "gap page" which is very similar to the definition: "A gap page is a page inserted during normal content delivery between visitors and websites. The gap page is delivered to the visitor, but it is not explicitly requested by the visitor. "There is also a concept of" eye-catching pages ":" eye-catching pages refer to a basic page before the home page of a website, which usually highlights the characteristics of a website or makes advertisements. After a short period of time, the eye-catching page may be moved to the home page. "
In summary, the transition page can be defined as the page on which the website is intentionally sent to the user without explicit requests from the user during Website access. In addition, such pages generally provide a link (or automatic jump), so that the user can go to the target page of the real request. The difference between this page and Pop-up windows -- a Pop-up window opens a normal page and a small window opens to display relevant content (generally advertising) the transition page is displayed in the current window.
The so-called transition page advertisement refers to the network advertisement that uses the transition page as the carrier. Some people may point out that the use of transition pages for advertising already exists on the internet. Why innovation and hot topics? For this question, I want to point out two points: first, until now, the use of transition page ads is not very common, and large commercial websites seldom use this form. Second, even if some websites use transition pages to advertise, they basically only place traditional banner advertisements on them, rather than making good use of the characteristics of transition pages to develop and develop new advertising forms in a targeted manner.
Not long ago, there was a full-screen advertisement on the homepage of Sina's technology era, in the form of a giant advertisement screen covering the whole page of 80x600, after the page is opened, the screen is displayed for a few seconds, and then the whole advertisement is slowly rolled up until it is finally indented into the advertisement banner. After the ad was launched on an experimental basis, there were also a wide variety of opinions on it. However, the focus of the debate is mainly on the current slow network environment. Is it appropriate to use such an advertisement? For the advertising effect, we are basically affirmed.