Two never tire: Why Baidu Index high and flow is not so much?

Webmaster friends are more and more concerned about Baidu Index, according to Baidu Index to do the station, engage in traffic has been very common, like the recent popular Taobao guest single page station, completely according to Baidu index long tail keyword, the whole station around three long tail keyword to do SEO optimization, conversion rate is also quite high.

Then, in the attention of Baidu index at the same time, many people observed that Baidu index is not accurate. Because Baidu official did not explain what Baidu Index, many people think is the keyword Baidu index is the keyword search volume, at least, and keyword search volume has a certain proportion of the relationship.

Our concern is, why Baidu Index is not accurate? The Baidu index is understood as the search volume, the traffic to the website is not as high as the index. Baidu Index is understood as a certain proportion of the search volume, from various industries analysis, the proportion of the relationship is not certain. Some people think that Baidu artificially increase the index, because from the site traffic, Baidu Index is significantly higher. But from my personal view, this is not realistic, Baidu daily search quantity, in addition to Baidu official, who also do not know, but this search volume is certainly very huge, Baidu officials can not manually according to key words to adjust the size of Baidu index.

So, why Baidu Index so high and the flow is not so much? I personally think about the following reasons:

1, invalid search.

Users search for keywords in Baidu, but did not click on any search results.

2, how users browse and click the search results.

Foreign people have done for Google search results of eye tracking test, the results show that for English search results, the user's line of sight distribution is "F" type, that is, in the page F-type distribution place, the viewer's eyes more focused. In the Chinese search results page someone has done similar experiments, the results show that the Chinese user's eyes are more like horizontal random beat, click the search results are also relatively random. The user's habits affect the user's clicks to a large extent, and of course it affects the traffic.

3, regional differences.

I personally noticed that in the whole country to search the same keyword, sometimes different places to see the results of the rankings are not the same, this may be Baidu's server is not synchronized. Like sometimes parsing a domain name, some places are already accessible, and some are inaccessible. The results of the flow of different rankings are of course different.

4, Baidu auction ads and related products Baidu.

Search engines on the launch of the auction ads, directly ranked front, intercepted a considerable portion of the flow. Baidu's related products and Baidu know and Baidu Encyclopedia, Baidu Bar, etc., but also interception of traffic behind.

5, Baidu integrated search.

Baidu is also moving closer to Google, search results page in the middle of the picture, video, news and other results, for example, in Baidu search for weight loss, we can see some of Baidu's integration results of the page, such as pictures, a small page, a site occupies a majority of the page, of course, to attract users ' eyes, Greater likelihood of attracting traffic.

6, some small details.

For example, Baidu in search results in front of the page title added to the site of ICO, more able to guide the user's click, although your site ranking front, but not necessarily users will click.

This article by the New Power Network Marketing Alliance @ See two Tire http://www.9421.cc/provide, reprint please indicate the link