Two or three suggestions on the neglect of the promotion conversion rate of foreign trade sites

Because of the economic crisis, foreign people for the purchase of cheap things increased demand, which for us to do foreign trade, is undoubtedly a good news. But how to improve the conversion rate of their website under the same conditions? Here the author after careful study of their site, came to be easily overlooked two or three points of advice, of course, like bestsell,feature products such is to help improve conversion rate, But these should be a lot of stationmaster has already mentioned, so I here also mention is neglected several points, hope can help to webmaster friends.

　First, the user experience of the website

Do foreign trade website, in fact, many are using Zencart or Mogento program self-service construction station. The layout of the webmaster, the design of the appearance, as well as the convenience of product clicks will affect the customer's purchase situation. The following is the author's two site of the first screenshot:

　　

The difference here is that there is a product category navigation, one is not. This leads to when the customer came to the site, the second site than the first site to reach the classification directory page, and to go through the main navigation click, the user experience is a blow, also led to a second site is very rare.

　Second, the selection of product pictures

The purpose of the customer is basically to buy the products they need, when customers enter the site, attracted by the pictures of products, timely prices than other sites more expensive, customers are willing to buy. This is the author often received a customer mail inside said product pictures look like the content.

　Iii. Description of the product

The description of the product is also a factor in improving the conversion rate, and the product description also plays an important role in the search engine rankings. But the author search some sites on Google, often found that many stations do not have product description, or directly copied other sites, this phenomenon is very common. Here I only say to improve the conversion rate description How to do: It is the product picture details of the larger image added to the product description, which is similar to Taobao practice.

Attached to the author's September relative success of a site transaction sheet:

　　

The author is through the comparison of some sites and the customer's advice summed up the three points. Article by www.xihapu.com small joke original, reprint please indicate the source, thank you!