Uncover the ways to improve the effective traffic of website

Webmaster site optimization is not only to allow the site to be included, but also not only to allow the site to have traffic, more important is to allow the site to have effective traffic, the conversion rate of the site to high, so that the purpose of the site optimization can be reflected. But often stationmaster will ignore this kind of effect analysis, do not know how many valid data traffic the website can have. Kedeng bloggers use their webmaster Wikipedia site as an example, to everyone to say.

First: Learn to analyze the effective flow of web sites. Web site optimization process is the result of the analysis, the best way to analyze the effect of data. For effective data flow to how to analyze, to know the total number of Web site A, the site is included in the number of pages B, the real site can bring traffic to the number of pages C. The site's collection ratio is =a/b, included than 70% or 80% of the site, only to be considered to optimize the effective fruit of the site; the effective flow of the site than =b/c, effective flow than the direct response, the site's flow rate of conversion in the end, so that the webmaster can see, in the end there are those pages are valid pages. These data webmaster can be obtained from the Google analysis tools, from the data to see in the end those pages are effective, so as to better improve the effective flow.

Second: Optimization does not bring traffic to the page. Even the Web page has been included in the search engine, but did not bring effective traffic to the site, webmasters will not feel very wasteful energy, for such a page, it is clearly in line with the Search engine optimization standards, but the light in line with the search engine is not enough, Webmaster's ultimate target is the user, So for such a page webmaster need to improve their user experience. Web pages are required to add keywords, but often in the addition of keywords, will lead to excessive phenomenon, or the site to patronize the optimization, forget the user's idea, some keyword settings are users will not go to search, such a situation will lead to the site is included, but it is not the site to bring effective traffic. Bloggers "How to give users a good experience" also wrote a number of methods, we can refer to to improve.

Again: Increase the number of sites included. For those pages that are not included in the site, the webmaster need to check the problem on the page, because the external factors caused by the site is not included, or because the station optimization is not enough to cause. Outside the main factors including the space is not secure Web site can not be accessed; website update no rules spiders can not crawl; the quality of the content page itself is not high enough. The main factors in the station include: The distribution of keywords is not reasonable, the site within the chain less than the weight of the page inside the site outside the chain weight is not high. Webmaster should be based on these factors, to optimize those not included in the Web page, improve the site collection rate, in order to further improve the number of effective site traffic.

Finally: maintain the pages that have generated traffic. Webmaster on the site of the data analysis is at least once a week, for those who can generate direct flow of the page, carry out a certain maintenance, as far as possible to improve the site's user experience, reduce the rate of the site jump, so as to improve the stickiness of the site, increase the rate of traffic conversion site Users come to the site to find ways to retain users, no matter where the site attracted him, want to page to bring benefits to the site.

Web site optimization for the ultimate goal is to improve the flow of the site, so can not only SEO optimization, and ignore the site's user experience, to really improve the effective flow of the site, can only start from the site's user experience, a site's user experience, a high level of natural site effective traffic will be more.

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