Understand the impact of SiteLink on website promotion

We all know that SiteLink first appeared in Google. And the recent Sogou and 360 search has also launched SiteLink, and as the domestic search market giant Baidu but in the online less than three days after the emergency revocation of sitelink. So how does sitelink appear, and what impact will it have on users?

Google has launched the new and old two versions of the sitelink. In view of the following figure, we know that the small sitelink is four links, no description information display, and the large sitelink not only to show the description information, but also to increase the link to six. In fact, the current Google SiteLink can be increased to 12 links.

By recording the user's click Habits, we know that this kind of one-box search results are very appealing to users ' eyeballs. Because Baidu does not support sitelink for a long time, so the domestic seoer rarely take this as the research focal point. But Sogou and 360 of the intervention made Baidu quickly reacted.

　　

Figure 1: Google new SiteLink trigger results

　　

Figure 2: Google's old version of the SiteLink trigger results

Although Baidu quickly on-line SiteLink, but soon also withdrew. Because Baidu itself has the brand promotion box page, so suspected with sitelink phase Chong and revoke the sitelink. But at the same time the change is Baidu logo display site began to appear on a large scale. In the comparison of Sogou, 360 and Google, the author found that the first two technically or behind Google, currently can only display links and titles, and can not display the description of the child link. In addition, when the same page of Google with multiple sitelink, SiteLink will be shown in accordance with the old version.

Although at present many seoer and stationmaster all to sitelink produces the reason to put forward many hypotheses, but at least in 28 pushes this case, the Sogou and the Google link is different, this may explain that should with the site inside the chain frame and the outside chain structure does not have the relation. In addition, different search engines sitelink scale certainly different, 360 search scale is much smaller, and Google's size has been considerable. The most reasonable explanation is sitelink and the user's experience, search engine through the page keyword search, the number of clicks, become the last hit probability, bounce rate and stay time and other data to judge the user experience degree, and then through other aspects of the comprehensive decision.

The current mainstream search engine increasingly pay attention to one-box and integration results, coupled with their own products, bidding and brand advertising occupies the position, the natural ranking of the home page is increasingly narrow. However, through the improvement of user experience and other methods to achieve the logo display and sitelink trigger may become a small and medium site to promote the gospel.

Reprint clear Annotated Origin: eight degree network (www.ebadu.net)