Dog Planing Learning Net report/2014 for every game person, is not an ordinary year, hand-tour market especially so, a few happy few home sorrow. The industry big shuffle time more and more close, there is a saying is, hand swim two years of time to go through the end of the road tour 10 years, with the continuous popularization and upgrading of smartphones, wireless end of the battlefield smoke more and more fierce. in such a full of smoke hand tour market, the winger's card player tour "Three Kingdoms Kill legend" but successfully breakout, in 2014 successive four awards: "Xinhua" "2014 China Good Game", "China audio-visual and Digital Publishing Association" promulgated "2014 ten most popular original mobile network game" Grand prize, Baidu "good application in China" and "the best creative Hand of the Year" and "the 2014 official authoritative inventory and award ceremony" of the "annual most Influential Online games award". December 2014, "Three Kingdoms Kill Legend" Android game single platform broken water 30 million. January 16, 2015, the iOS Public test day broken million, as of the end of January, single-month double platform water approaching the 50 million mark, the "Three Kingdoms Kill legend" Why this success, mainly has the following points:
Deep plowing blends multiple gameplaythe cake of the mobile game is very big, but the person who can eat to mouth is not many. Players on the mobile phone wireless side of the game quality with the upgrading of smartphones, also continue to climb. How can we adapt to the needs of the market? Become a big problem for the producers, and the winger gives the answer is: deep plowing, take out the attitude of doing the end of the tour to do hand-tour. "Three Kingdoms Kill legend" from the screen, music, dubbing the details of all aspects of the pursuit of perfection. "Three Kingdoms Kill legend" from the "Three Kingdoms Kill", is not "Three Kingdoms Kill" copy derivative, is placed in front of the game the biggest challenge. So, winger will be a pure strategy game evolved into an RPG game, at the same time in the game play a combination of strategy play, in the continuation of the "Three Kingdoms Kill" the essence of the same time, let players easy to use, but not easy to play tired. this is to cater to the market on a number of popular play, game content strategy play is the game itself a major selling point, it in the strategy play, and some different new ideas, the game using a matrix strategy play, compared to some of the same type of game play, to bring new feelings to the players. And the competitive part of the game is fascinated by the players, how to match the military team to become the most favorite content of communication players. "Three Kingdoms Kill" authentic AuthorizationAs we all know, in 2014, the country increased the protection of genuine copyright, the opening of the "Sword Network Action", a large number of Shanzhai game was punished, and as the "Three Kingdoms Kill" brand owners, winger game has thus obtained a better space for development, clear the bad market, is conducive to brand protection. Since its launch in 2008, the Three Kingdoms have quickly swept the country and become one of the most popular board games brands. Baidu Paste Month active users over 1.46 million people, the cumulative posting volume of nearly 50 million, Baidu Index is high, the average of nearly half a year average Baidu more than 90,000. At the same time, it is because of the continuation of the "Three Kingdoms Kill" Classic IP, so that "Three Kingdoms kill legend" from the beginning of research and development, has attracted much attention, forming a "hunger marketing." marketing, this is still along the "Three Kingdoms Kill" the marketing of the year, walking is the word-of-mouth route. In today's highly developed Internet era, word-of-mouth also from the reality to the network, in the end, Weibo, Forum, "Three Kingdoms Kill legend" out of a "micro-business" route. Compared with the simple and rough mass of the other games, the propaganda of the Three Kingdoms kills legend really achieves the grounding gas. The above points, is the "Three Kingdoms Kill legend" part of the success of the key, which is why this is a successful breakthrough in the market hand. This work in 2014 years can achieve such results, but also for its release in 2015 to lay a good foundation, "Three Kingdoms Kill legend" can follow the "Three Kingdoms Kill" road, go farther, become a hand tour of an evergreen tree, we are still unknown. But it can be known that the winger to use the "Three Kingdoms Kill" brand, the use of a central point, from board games to page tour and then hand-in-hand tour, multi-channel development, the brand value play out. As the winger VP Dubin before the dog planing Learning Network interview said: "The Three Kingdoms Kill" web version has been done for 5 years, the hand tour version has been done for 4 years, so long in fact there are a lot of users come and go, but they have played more in-depth, these users we think to the "three kill" is emotional. When we were doing "Three Kingdoms kill legends," we hoped that this part of the lost players can come back. "
Unity3d Game development [Three Kingdoms kill legend] single-month dual platform water nearly 50 million
