Useful practices for improving the marketing value of Twitter by reputation

Twitter has become the latest hot spot after Facebook. With the maturity of SNS, Twitter has become more and more important. There are Twitter abroad, and there are websites such as meal or magic hour in China. A common feature of such websites in China is that their models are similar to Twitter, just like kaixin.com and similar to Facebook.

The real-time information brought by Twitter, as well as the ability for people to maintain communication anytime and anywhere, brings a series of marketing ideas to enterprises. When people are still observing and waiting for such websites to show their commercial value. Sharp entrepreneurs have not spared this possibility to become the mainstream social media platform tomorrow.

"Racing Sports" has always been the focus of Changan Ford's promotion. Changan Ford hopes to guide more consumers to approach and understand Ford's racing sports, to understand the meaning of "young", "fashion", and "dynamic" in the Ford Brand. The "ctcc Fox racing graffiti collection competition" is an online campaign launched with the magic time network in concert with Changan Ford.

Internet users can freely draw PS graffiti based on the shape template of the new Ford Fox racing car to show their own personality. In order to keep their graffiti works ahead, contestants must send invitations to their friends. This method has aroused widespread "viral" spread, attracting more netizens to take the initiative to pay attention to and participate in this activity.

CIG Changan Ford network public relations project team believes that enterprises can deliver promotional activities and product promotion information to them based on their own brand/product groups based on the social media platform components, use the word-of-mouth of fans to spread word-of-mouth again. When grassroots have their own speaking positions on their mobile phones, this platform naturally becomes an important position for brand public opinion gathering.

It is understood that Changan Ford is the first vehicle company to use social media platforms for marketing and communication activities. Previously, an automotive company established a platform on a Chinese website, but it was limited to the level of information notification for brand promotion, enterprise activities, and product news.

For the future trend of social media platforms, Zhang Jun, product director of CIG interactive, said that such platforms have demonstrated their marketing value, that is, the real-time information; it allows people to maintain communication anytime and anywhere in another situation.

In the future, more and more companies will track their brand reviews and monitor public opinions on the platform. It helps enterprises quickly touch consumer psychology, product feelings, and the latest demands, and get a precursor to market dynamics and even public relations crisis.

One idea of CIG research is to build an Interactive dialog platform between enterprise members and brands based on the enterprise brand itself and the Twitter architecture, shopping guide is the basis.

The S-CRM interactive marketing platform conceived and created by CIG is based on this idea and is already in operation. In-depth interactive experience-based interactive marketing not only helps enterprises build in-depth communication with users, but also becomes a general trend in the future. For more marketing value and commercial applications, the new ideas interaction will keep an eye on it at any time for further research and exploration.