User experience and the market economy with profit purpose

In a profit-oriented market economy, if a job does not see a direct value, then this work will be considered as the second line of the category, such as a company inside the sales, market parts, the financial sector is more important, but the administrative departments are often more peripheral departments. Measuring whether a job or activity is meaningful is measured by the direct or indirect value it can bring. User experience as in China at present a lot of companies inside a new thing is no exception, whether it can be promoted, depending on the boss's opinion, depending on the boss of their work value of the decision. This is one of the things that peers in the circle need to explore and grope about.

The user experience creates value

User experience is not limited to the design, the user's consumer experience, experience, service experience from different aspects of the impact of the brand image, so we have a larger and broader space to grow and play.

Ikea is offering a wide variety of model rooms in the store, allow users to fully experience the actual use of the product before purchase to meet the user's purchase experience; Apple products demanding design details, to the user other brands can not provide the brand experience; the sea-fishing pot and other meals provided free nail, chess, soy milk, Snack fruits and other services to the user pleasantly surprised service experience.

Look at the example above it seems that the user experience can always bring benefits, this benefit can always be translated into commercial value. But since the topic is open, contradictions and disagreements always exist.

There are more important things to do than the user experience

Products are always designed to meet certain user needs. Hungry need to eat, is the purpose of the user demand; bubble instant noodles, eat fast food, eat steak, fried Sichuan cuisine or pot soup, is the user's way of demand. Many product areas are still in the state of food and clothing can not be solved, beggars, which have time to consider how to eat?

In the field of medical devices, each new technology seems to be unable to meet the needs of people to diagnose diseases, tired of catching up with the technology, where the user experience? Users will not be as accurate as you are at diagnosing the condition, but the machine will pay for it more comfortably.

Then the user experience becomes the food and clothing problem solves, only then will consider the luxurious enjoyment. Enterprises have clearly grasped the user's psychological bottom line, "As long as you can eat full, taste does not matter." Even if the experience is not good, my product can bring to the user's other more important value, can ensure that the user even if not happy, or have to, or a willing to play a willing to use and buy my products.

Eat or eat well?

Is it necessary to spend great effort on the ultimate experience? After all, we are faced with the user is known on the Earth's most intelligent creatures, so we assume that the user has a strong error-correcting ability, rapid trial and error ability, strong learning ability, tireless professionalism ... Users do have a strong tolerance for less-than-perfect experiences, and the question is what kind of brand the company wants to shape. Apple's new IPod Shuffle has a complete plastic shell with no seams, 0-degree draft angles. Perhaps adding a seam will make the shell cost a lot less, and will not produce any bad experience, after all, who produced the MP3 did not? Perhaps there are many reasons for Apple's success, which may be one of them.

Fierce competition in the industry, spell the quality of the struggle to fight the price of the broken, the merchant to throw out the user experience of the cards, began to spell experience. So the monopoly of businesses to engage in user experience because of social responsibility? Or was it born in the sense of crisis? Either way, a growing number of companies in the country are starting to work on this, perhaps by acknowledging the business value of the user experience.