User Experience Design: A talk about the lean way in user experience design

Article Description: user experience design from the use of research to the launch of the online, there is a very careful design process, in the past we do PC Desktop products, annual version of the year, the design time is more abundant, but in the message of the multiple screens, across the terminal mobile internet era, there are some drag rhythm, below, I will talk about the lean way in user experience design with my own work experience.

The motivation for writing this article stems from a team of co-workers leaving handover him a lot of work, and people have not been in place, need to be responsible for n projects, or overtime every day, or rolling rough, I have to start thinking about lean design, in order to ensure the quality of the situation more efficient to complete the needs of the blowing.

"Lean (Lean)", fine, that is few, not put into excess production elements, just at the right time to produce the necessary quantity of the market urgently needed products (or the next process needed products); Benefits, that is, all business activities should be beneficial and effective, economic. Lean production is a well-known extension of the Toyota Production system, is the industry's best production organization system and mode, creating the 20th century industrial enterprise reengineering miracle, in the Automotive, aviation, electronics and other High-tech industries are promoted as a new generation of industrial revolution.

　　User Experience Design from the use of research to the launch of the online, there is a very careful design process, in the past we do PC Desktop products, annual version of the year, the design time is more abundant, but in the message of the multiple screens, across the terminal mobile internet era, there are some drag rhythm, below, I will talk about the lean way in user experience design with my own work experience.

In a sunny afternoon, the sun 45 degrees of the refraction of Tencent Mansion, the director of two cock Silk designer called to the side said, give you a glorious task, the weekend to add a two-day class to recharge Center to change the version of it (OMG, two days to change a version?) before going to work, it is impossible to accomplish the task. Originally thought two days to complete the design is impossible to complete the task, the results were also told that Monday will be online! There was a thunderstruck hurrying feet.

Finally, we successfully online, created the CDC history of the fastest revision of the speed, the revised effect is not bad, reached the goal of raising the rate of payment, and won the benchmark Team award, how do we ensure that the user experience and efficient completion of it?

　　Improve fault-tolerant rate

In lol games, the term "fault tolerance" is often heard from the mouth of the commentary, refers to a team to accommodate a teammate error without causing the group to go out of the chance, in general, the overall equipment and operational awareness of the better, then the team's fault-tolerant rate will be improved, the members of the skills of seamless convergence, in the regiment will be more advantageous in the battle, In large internet companies, these roles are clear, belong to the flow of work, the poor skills, will result in waste of time costs, in the design of this link, often appear visual and other interactive finalization, reconstruction, such as the awkward stage of visual finalization. This time we were locked up in a small black house, using a very efficient (lean) approach to the discussion. Let visual and interactive, refactoring together design, reduce communication costs. Yixieshi.com

　　Modular design

Interactive phase, vision can understand the interaction constraints and focus on tasks, can provide layout advice, expand the concept of innovation, the style is finalized, the priority output of the basic control, so that refactoring quickly first set up the basic framework. Thus shorten the design cycle, for the rapid iteration of the product on-line, win more valuable time.

　　Streamline the architecture and information to a

A complex information architecture, in addition to affect the user experience, will also create a large number of design costs, but also will become the culprit of the destruction of humanity, not conducive to environmental protection (from the butterfly effect, in fact, it is possible.) According to the statistics of Google's one search will produce 0.2 grams of carbon dioxide. )

For example, in our Soso video revision, we have also boldly streamlined the information architecture, in addition to adopting a very efficient way of discussing it together. Product original idea, hope to use home and 5 channels, plus some auxiliary pages, to create a all-inclusive video portal site. If we start to do a all-inclusive video portal, we may need 5 to 10 editors, 3 to 5 designers to operate the design, users need to jump 3 to 5 pages to be able to find the video they need, it is very lean practice.

Through the analysis of the target users, design side and product together for brain violence, re-carding requirements and product positioning, we decided to the information architecture to reduce, to determine the video discovery engine such a product positioning, around a "pick" word to do our design, so that in a home is completed the choice of film and TV drama such a demand, and left navigation always follow, greatly shortened the user path, to help users to find a faster fit their own taste of the video. Some things about the internet

By streamlining the information architecture to reduce the number of unnecessary pages, users can walk the two steps will not take the third step, both reduce the design costs, but also enhance the use of experience!

　　Lean proposal

After the closure, basically achieve the design goal, the product has gradually become embryonic, the Chinese old saying, ugly daughter-in-law always want to see in-laws, design plan always boss nod before, how to promote pass rate, avoid the cost of repeated review. You can start with the following methods.

1. Guide well

A complete proposal includes target user analysis, design objectives, information architecture, style deduction, and so on, the early research and use of research conclusions synchronized to the boss and obtain recognition.

2. Heroic moments

After the first foreshadowing and guidance, the boss estimates have some attention is not focused, this time we need to have a exciting point, stimulate the nerves.

3. Cross-boundary thinking source

From the cross-border extraction of design concepts, the proposal can be more emphasis on elements and the overall shape of the source of creativity, deepen persuasion.

4. Hi-Fidelity Demo

An operational high-fidelity demo, can give people a very intuitive feeling, but also can greatly reduce the subsequent communication costs with the developer.

　　Lean follow up

After most of the day, the product finally has the first preview version, but, however, this is my design, this is the goods who ah, is really miserable ah, not here lost a shadow, is here a pixel, want to kill the heart have, and find the development of the UI, he has been fixing the bug no space for you Yixieshi.com

1. Focus on the search

This time, try to focus on the product manager and the development and interactive product managers. Think of yourself as a small white user every interface is to go over again (remember to have a good point projector OH) will be more than you send mail and search for more than half the effort, vision can be some detail experience point to the development team to instill, cultivate each other's tacit understanding, Let everyone in mind, on the project progress, to boost team morale has a very big help. Yixieshi.com

2. Progressive Grayscale

Ugly daughter-in-law always want to see in-laws, don't always think of all the details are perfect in Take out, products are common children, design draft done in beautiful gorgeous, can not be implemented in the product, everything is false, our ultimate goal is to do a boutique products, rather than a boutique design, products from the beginning is not perfect, This time do not drop too large, moderate to grayscale, in a little bit of detail iterations, to bring our common "baby", guide the development, indoctrination design concerns, step-by-step implementation of norms, close to perfection.

3. A/b Test

In the design process, there will always be some tangle of points to slow down the program, this time you can recommend a product test A/B testing, using data to drive the design.

The above experience is just big C personal work some small experience, and not necessarily apply to all the projects, just want to bring everyone a little thinking, more efficient to complete the demand, enjoy work, enjoy life, the text may have the place, but also please smile.