User Experience design for consumer website: Design of bundled sales form

Article Description: Play to User psychology: "Bundled sales" in the design idea.

It's written in front.

"Bundle of goods" is a very interesting way of selling, but also the depth of the Electronic business site "Play" The user's psychological function. This method has already been used in traditional retailing as pure as fire. Therefore, the electrical business product Manager, does not understand the point traditional retail, designs the product also only to scrape together the number!

Haha, joking, let's get down to business.

One day, you are going to the supermarket to buy a bottle of 1.5L Sprite, the supermarket is really dazzling, beauty such as clouds ... You go to the drink area, pick up a bottle of 1.5L Sprite, the price is 5.5 yuan, you are ready to put into the shopping cart to leave. Suddenly found that there are 1 bottles are also 1.5L of Sprite and 1.5L of Cola bundled together, as long as 9.9 yuan, buy alone but need 11 yuan. Really cheap, you move, throw away a single bottle of Sprite, took the bundle of Sprite and cola!

The above is a bundle of sales in the traditional supermarket application.

Concept Explanation:

Bundled sales, the simple explanation is to bundle two pieces or more than two items for sale.

We simply divided the bundle of sales into a class:

According to the different bundle of goods, can be divided into

The same bundle of goods (such as a bottle of 1.5L Sprite + a bottle of 1.5L Sprite, is actually a number of superposition has a discount)

Bundling of similar goods (such as +4 bottles of 1.5L sprite 250ml sprite)

Related product bundle (such as a bottle Sprite + a pack of paper cups or a bottle of Sprite + a bottle of Coke), which is the most used by the electric business website.

Non-related product bundles (such as a bottle of Sprite + a box of condoms)

Depending on whether the bundled commodity is independent, it can be divided into

Voluntary bundling (a separate purchase of goods in bundled goods) is the most common among the electronic business sites.

Forced binding (can not buy the goods in the bundle separately), this kind of goods in the electrical business site will be compiled into a separate SKU for sale, such as the common bedding "four-piece sets."

In addition, in the Electric business website also has a kind of call optional accessory, the optional combination way, this way I think does not belong to "the bundle", is the artificial or the system correlation recommendation, the cross sale.

Classification methods and other, I think the most important two categories of examples, interested can go to find information.

The form of bundled sales can be divided into:

1. The preferential purchase, the user buys a commodity, may buy at the more favorable price to the commodity B;

2. The unified price sells, the commodity A and the commodity B does not separate the price, according to the bundle after the unified price sells (very common in the supermarket and the Electricity merchant website);

3. Unified packaging for sale, commodity A and product B in the same package for sale (common in traditional supermarkets, electric dealers will generally use an independent SKU shelves sold, such as the aforementioned "four sets", can only buy together, do not sell separately.

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