User experience has become the primary standard of search engine evaluation website

　　Baidu Webmaster Platform release Web2.0 anti-spam detailed strategy

ADMIN5 Webmaster Network May 2 News, today Baidu Webmaster Platform released "Web2.0 detailed strategy" for the current domestic web site a large number of mass spam information, clearly to determine the standard and coping strategies. Baidu official said that because most of the web2.0 station system has loopholes, to overcome the low cost of technology, and mass software low-cost, easy to be used by cheaters, a large number of web2.0 site by mass garbage information troubled. In addition to forums, blogs and other traditional web2.0 sites are plagued, has now spread to micro-bo, SNS, business-to-business business page, the company Yellow Pages, classified information, video stations, network disk and other areas, and even the emerging sharing community has been affected. From the previous forum posts, blog logs, extended to the supply and demand Information page, video page, user information page, any of these users fill out and generate content of the place, will be cheated to explore the use of the formation of a large number of web2.0 nature of the garbage page.

Baidu also said the search engine in the discovery of web2.0 nature of the garbage page will be appropriate to deal with, but the real operation of the cheating group is difficult to effectively combat, cheaters are easy to use web2.0 site very low-cost and their own security features, to make more harm to the site, harm users, harm the search engine behavior. If the owners allow the indiscriminate growth of garbage content, not only will affect the site's user experience, but also will destroy the site Word-of-mouth and its own brand building, resulting in the loss of normal users. Serious, it will also make the search engine to reduce the evaluation of the site.

In the "Web2.0 anti-waste detailed strategy" in the clear what content will be Baidu to determine as garbage content. 1, with the site or forum section of the topic does not match the content, 2, deceive the search engine user Content, 3, deceive the Web site to defraud the content of the income of the billing ads, 4, malicious use of web2.0 website for their own promotion, the content of the benefits. 5, is contrary to the laws and regulations of bad information, such as fraud winning contact, false contact telephone, bad information.

At the same time, Baidu also to the webmaster in the face of the garbage content how to deal with also made recommendations: 1, delete the garbage content, 2, improve the threshold of registered users, limit machine registration, 3, strict control of the machine posting behavior, such as the use of verification code, limit the short period of continuous posting, etc. 4, the establishment of the blacklist mechanism 5, the station to monitor the anomaly; 6, the user's behavior in the site monitoring, 7, not allowed to publish with executable code content, to avoid the window, jump and other serious impact on the user experience of the situation occurred. 8, the link to some web2.0 position mentioned, use "nofollow" to mark; 9, Forum advertisement, irrigation section, suggestion plus permission limit, or prohibit search engine is included, 10, pay attention to the security update of the construction station procedure, install patch program in time.

　　Google "Penguin" algorithm began to clean up the site of excessive SEO

Google last February launched a new algorithm called "Panda", which aims to crack down on "content farm" sites with low quality information. And recently they are on the line of a new algorithm known as "Penguin", whose goal is to improve the rankings by way of overly SEO. In fact, between the pandas and penguins, they also have targeted the line over an algorithm to combat the text in front of a large number of advertising sites, but the upgrade did not have the official name.

Google earlier this year launched a "page layout algorithm" to reduce the number of high-quality content of the site rankings. At the beginning of March, Google's engineers, Matt, had said they would punish sites that overuse search engine optimization. At the end of March, there have been a large number of webmaster received the "Google Webmaster Tools" Notice of unnatural links. Now it appears that Google's previous algorithm adjustment is for the new "Penguin" algorithm to Pave, "Penguin" launch shows that Google will take a more stringent attitude to deal with the site over SEO, for "Black Hat" seo, a large number of stations and outside the site keyword piling, unrelated to the spun content of random insertion of links and other acts of punishment. Encourage "white hat" SEO, the webmaster will encourage more energy for the user experience optimization, to get a higher ranking.

Editorial Reviews: A5 SEO Diagnostics (http://seo.admin5.com/) has always advised webmaster reasonable use of SEO, do a good job site content and user experience. Baidu and Google from the recent search engine algorithm and SEO recommendations can also be seen that the user experience has become a search engine evaluation of the first standards of the site, the impact on the site ranking more and more important. In particular, Baidu, for the adjustment of the algorithm and SEO recommended frequent action. Not long ago, Baidu has been in the "SEO" and other keyword search results add Baidu tips, remind Webmaster SEO is a very important work, please refer to Baidu about SEO suggestions. Webmaster do not take "black hat" way of excessive optimization of the site to avoid the search engine to give punishment. To encourage webmasters to use the "white hat" way to use the correct SEO, and do a good job site user experience. In the 315 period of Baidu has also been on the line home page text chain, exposure violation of the promotion of the site. and Baidu for micro-Bo, SNS and other social networking site content and Baidu share of the online also indicates that the social search has become a trend, WEB2.0 spam content on the site traffic and ranking short-term impact will be smaller, encourage the site more through the optimization of user experience and from the social network to lead traffic. Therefore, the webmaster use mass and other ways to increase the chain should be moderate, the site user experience to a more important position. (Text/triumphantly)

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