User experience design is a thought rather than a position

Article Description: User Experience design is emotional design.

We have always said that the user experience, do not have a moment to do the product of this concept. It is a very basic thing, but now, the word is magnified, we all want to use, but this idea is still lack of attention, so come today or to talk about something. It's too boring to explain the terms, so I try to share something from a different perspective.

User experience is an emotional design, just like movies, novels, plays and music, good design gives people pleasant emotions, and bad ones have all sorts of bad.

Examples of life, various emotions

1 ID card design does not take into account the needs of users in the use of the need for photocopying, personal information and validity on both sides, copying people helpless

2 Last sharing meeting, we improved the check-in process, so that attendees can more convenient check-in, smooth without hindrance.

3 Tencent Email "receive" The design, when you frequently click on this button but there is no new letter, it will prompt you to see if the mail is filtered. This tiny design fully understands the user's anxiety in this behavior and relieves it.

4 without printing good products CD player to give us a new experience, it is like a fan hanging on the wall, the structure of the simple parts, as long as the CD in, pull the switch to do the rope, music sound is slowly blown out like the wind.

Good product design, good user experience, giving us positive emotions, bad experiences give us negative emotions-use them to dozens.

The existence of the product, the prerequisite is useful. Useful-> can be used with easy to use.

The above four examples, respectively, in the usable, easy-to-use, easy to use and think--that is, brand four different stages.

"User Experience" is the user's subjective experience in the use of products, we have to do is "user experience design", is the use of rational methods and techniques to do a design, users through and product interaction, perceptual acceptance of it. So, in fact, we need to give users good, excellent, let the user satisfaction experience-to do this, it is necessary to "user-centric design."

This is our ultimate goal of talking about the "user experience."

Misunderstanding

1 UE Design is not just UI design

UI design is only the visual part of user experience design, the so-called phase by heart, a product interface, just product content, structure and flow and external performance. User experience is not just a beautiful interface, or tangled in the button and the placement of the title, like the previous "check-in" example, I did not use the form to sign in the brightly colored, process improvement is the focus of this experience design.

We designed a complete interactive process: User Submission Instructions--System analysis instruction execution--feedback to the user. Throughout the interactive process, all the things that make the user happy are in the category of user experience design. UI, interactive response speed, the process of convenience, text content to the user's brand image, are related to this.

2 UE Design does not determine the product direction

Product design is greater than UE design, product design to ensure that the right thing to do, the user experience to ensure the right things to do. The user experience is not omnipotent, it does not create demand. Product design to undergo a demand analysis, product concept positioning, product design, development testing, operation and many other links. Product requirements analysis determines its usefulness, product design to ensure that it can be used, development testing to make it easy to use, user experience design to ensure that it works well.

A person, may not have special talent and talent, but the elegant, also can give a good impression, this is the value of user experience-easy to use products, can shape the brand image of the product.

Principle

We already know some of the important design principles that include

Here is the 2nd point of emphasis.

A famous study in the 70 's proved that freedom has a great effect on human happiness.

Allen Lange (Ellen Langer), a permanent female professor of psychology at Harvard University, and Judith Rodan (Judith Rodin) of the Ivy League university. To a nursing home of 91 elderly people divided into two groups, the first is the free group, they can decide how to decorate the room, spare time to do what, where to rest, but also can decide whether to plant flowers, grass, how to raise. The other group is the care group, all the old people are well cared for by the nurses, they do not have these choices, the nurses decorate their rooms, decide what they do, and flowers for their grass. In addition, the nursing home two times a week, the free group of people can choose when to go to the movies, care Group of people are notified when to see the film.

These old people live in the same nursing home, so their other conditions are the same as nutrition, medical care and nurses ' level. However, it is the difference of autonomy that makes their health and well-being change dramatically after three weeks, as shown in the following picture:

The conclusion of the matter is that when a person has more freedom, he becomes happier and healthier.

Source

This conclusion has a lot of significance, but for now I am only going to illustrate the idea that, regardless of the user's age, income, and educational background, the more they feel able to control their life, the stronger the sense of freedom, the more he feels happy and happier.

Efficient response, instant feedback gives users a high degree of control, avoids dead ends in the process, and allows users to retreat to safe areas at any time, providing a higher sense of freedom.

Who should be responsible for the user experience

User experience design is an idea, not a position. Ideally, everyone in the company should understand the idea of user experience design and design in the center of the user body.

User experience professionals with professional training and long-term accumulation, in the way of thinking, expression, problem-solving has a unique advantage, but if so the experience of thinking and responsibility for all the delivery to a department or a position, will lose the original design experience.

At the very least, all the functions involved in product design should be user experience design as their own professional instincts, product managers, interaction designers, UI designers, front-end developers, testers, and product operators.

User experience is an interesting thing, there are users in mind, everyone is an expert.