User research: What kind of mobile phone character do you belong to?

Article Description: User research: What kind of mobile phone characters do you belong to?

This issue--take a look at what kind of mobile phone character you belong to?

First, the preface

Hello everyone, "mobile phone use crowd observation analysis report" in the second quarter (hereinafter referred to as "the report") finally met with you. Since May this year, bloggers have been paying attention to the people who use mobile phones on their commute to the past 7 months today. In this 7-month period, Bo master record 1-200 mobile phone characters spent nearly 5 months (May 2010-October), while the record 201-400 characters but only spent 2 months (October 2010-December), it seems that the efficiency of the blogger has improved a lot, hehe. As you can see through this report, in the last two months, bloggers have observed how mobile phone brands and apps have changed in the first quarter and how mobile OS and apps have been linked, and in the end of the report the blogger has given a detailed portrait of the 6 types of personas that have been observed, So as to make it easier for us to understand more intuitively. Everyone can also take a look at what kind of mobile phone characters they belong to, it is interesting? Now let me share the answer with you!

Second, the mobile phone brand trend change analysis

The bottom of the pie chart is the survey of 200 mobile phone characters to use the mobile phone brand ratio. In contrast to the first-quarter report, we found that the top five mobile phone brands were almost unchanged, indicating that the mobile phone market has not changed much lately. It is worth mentioning that the number of people using Motorola mobile phones This period is 5 higher than that in the previous period. According to my observation, of the total 8 Motorola mobile phone use, 4 Motorola mobile phones are used in the Android system, and are all 20-30-year-old men. Therefore, Motorola's use of Android as the Dongfeng and its own brand effect, began to regain the mobile phone market, this is very worthy of attention.

Third, the analysis of mobile phone operating system

Of the 200 mobile characters viewed in this issue, bloggers have added an observation point, which is the operating system of the mobile phone. The following is the distribution of 200 mobile operating systems that the blogger has observed this time. Nokia's S60v3, V5 ratio is still high, reaching 34%, the IPhone OS and Android are behind them, while other operating systems are still floating clouds.
At present, the high market coverage of the common client development strategy is basically S60V3\V5, Java version first occupy the site, and then the iphone version grab high-end, Android version of the future, the short-term market should not be too big changes. Later, with the WP7, Megoo and other operating systems to join, the market may be changed. Bo Master himself long-term look s60v3/v5, watch Android.

Four, mobile phone application trend Change analysis

The following figure shows that in the current report, in addition to the number of SMS applications accounted for more than the previous report, the rest of the application rankings are not changed, the mobile application market is not a big change. On the other hand, the mobile Internet application on mobile phones is classified into three categories:
1, communication applications (such as SMS, instant messaging, social networking sites, e-mail, etc.);
2, entertainment class applications (such as novels, games, music, video, etc.);
3, information applications (such as mobile newspaper, network news, search, stock, micro-blog, etc.).
At present, communication application still occupies the main position, but with the iphone, Android-led new generation of operating systems, entertainment, information applications will be more widely used in the future, the report will also talk about the mobile phone operating system and application of the association analysis, can be more profound to elaborate this view.

Five, mobile phone operating system and application of the correlation analysis

Next, we will analyze whether people using different mobile operating systems are also different in mobile applications. In the Mobile OS dimension, I chose the 5 most current market-specific types of non-smart machines, S60v3, S60V5, IPhone OS, and Android. In the mobile application dimension, I chose the top 8 apps, including text messages, novels, instant messaging, mobile, gaming, music, Internet news, and social networking sites. Through analysis, we can divide the handset operating system and application into three development stages:
1, gradually eliminated by the non-intelligent machine:
The most widely used text messaging is the traditional communication application, the future will gradually decline.
2, the current mainstream S60 series of intelligent Machines:
S60v3 Most applications are instant messaging, and S60V5 is the most widely used novel, indicating that mobile apps are changing toward Internet communication and entertainment.
3, representing the future development direction of the iphone, Android Smart machine:
Most apps on the IPhone OS are games, and Android focuses on information acquisition, signaling that future mobile apps will evolve from communication applications to entertainment and information applications.

Vi. Portrait of a character

In the first-quarter report, bloggers grouped the observed characters into six main user roles according to age, sex, occupation, mobile phone brand and application, and gave a brief description. But many students reflect the character classification of the expression is not enough, hope to be able to see more intuitive portrait of the user. Here, I will meet the requirements of fellow students, the 6 categories of users to more visualized portrait description. If you are interested, you can also see what kind of mobile characters you belong to:

Seven, PostScript
This report shows that, in just two months, whether mobile phone brand or mobile phone application, has not changed too much. The biggest value of the report, however, is that bloggers have described the various types of mobile personas more graphically, helping to better understand the needs of various users and mobile apps. In addition, through the mobile phone operating system and application of the association analysis, we can also see the future development of mobile phone applications trend and direction. Finally, hope this report can be helpful to everybody, later please continue to pay attention to cool Lapica cell phone personage zhi. You can find me through the Sina Weibo @ Cool Lapica, keep an eye on the latest cell phone figures.

Appendix
1, the report data sources are from the blogger himself in Beijing, Tianjin, the subway, bus, railway station and other public places observation, and will be in real time to the results of each observation sent to Sina Weibo. You can pay attention to the @ cool Lapica on Sina Weibo, can receive the newest cell phone personage in real time. You can also log in to the "Product Manager Cool Lapica Blog" http://blog.sina.com.cn/kulapikasf View the latest "mobile phone usage crowd watch Analysis report".
2, click here to download the full PDF version of this report.
3, thanks to Sina Weibo on the @ idyllic Princess Elan @ Itin EVATINGCN @ Market Observer @ Duan son dmn @ peasant worker Xiao Liu @ dai0 @ i at Fool's Wharf and other friends of the report put forward many suggestions.