Valley Song and Dance Sword, intended to channel; Open the drunk Weng, care about Wen Sheng

Valley Song and Dance Sword, intended to channel; "Open and reply" Drunk Weng, care about "Wen Sheng"

Recent information about Google and Kai-Fu Lee, a lot of 265.com domain name first transferred to Google's name, and then turned out, can not help the industry to create a lot of speculation on Google, the most bold speculation is: Google in China for more than a year, the flow of growth is not satisfactory, So learn Baidu acquisition hao123, also acquired a Web site navigation 265 to increase traffic, for Google Gold.

The pursuit of the flow of the views of a number of reasons, whether the original listing before the IPO Baidu Hao123 or rumors of the acquisition of Google 265, are facing the flow of pressure issues, and 265 and hao123 similar navigation sites in China and in a few, Web site navigation station of the technical threshold is lower, In fact, Google Labs has developed a Web site navigation channel (daohang.google.com) in a very short time. It is not known, as a leader in technology, whether the original Robin Li, or the current Kai-fu Lee are looking at a very low technical content, but the flow of expensive web site navigation, it is no wonder that we misunderstood into a simple purchase flow.

After the acquisition of Hao123, Baidu has achieved a winning result, in the short term both of the flow has been promoted. But soon, hao123 flow slowly down, last year ranked even by Alexa empty, hao123 no longer scenery, with the Internet user search habits, the habit of viewing Web site navigation is gradually using the habit of search engine replaced, from this point of view, Hao123 indeed for Baidu to cultivate a part of the user, and therefore for Baidu to come to a certain amount of traffic. Then, learn Baidu acquisition method to obtain flow of speculation, basically also said the past.

But I think, Kai-fu Lee Dance the acquisition of the sword, its meaning is not only this, more important reason is the Web site navigation to search engine accuracy and the value of the channel above, Baidu acquisition hao123, from the flow of the past, but at that time there is so much traffic than hao123 high site, Why does Robin Li only fancy web site navigation with low technology content? Why the same technical background of Kai-Fu Lee also saw the same as the Web site navigation 265 it? I think this is no accident.

Search engine technology is a complicated information processing technology: Each big website crawls, collects, classifies and collates presents. Then encountered a more troublesome question: Which sites should be included, which sites should be presented in news channels, after the ranking, which sites in front? For the massive flow of Web site navigation, in the Web site navigation website has a lot of statistics on the Internet site, this data reflects the general needs of the Internet users, then according to these data on the search results sorted and presented, it will be more easy to satisfy the user. The internal data of Web site navigation website has positive significance for the promotion of search engine results.

Another important reason is the control of the channel. Sina's content for the king, in the Baidu technology for the King had to defeat the next, then when the search site technology approach, the decisive outcome of what is the important factor? -----channels.

Baidu Technical Excellence has been recognized by many users, but there are still many search sites that they have the technology and not inferior to Baidu, in these sites, you can search for a large number of Baidu search things, the office of a mm often suddenly exclaimed, "search high-end things, Baidu according to Google far away!!" ”。 In the vertical search field, like the cool News life Search, Qihoo's community search, have surpassed Baidu. But as China's first search brand, Baidu has increasingly been recognized by Chinese netizens. Where is the reason? The main reason is the channel.

Baidu acquisition of Hao123 as a channel acquisition case, it is in the Hao123 home page of the most important position, put on the Baidu search box, hao123 users in the comparison of navigation and search box, many became Baidu's loyal users. Acquisition hao123 is everyone knows the case, in fact, a large number of influential channels, Baidu after the listing slowly controlled by Baidu or even acquired. Although Google's adsence in the global influence, but in China's customers tend to be small and medium-sized sites, large sites have become Baidu's partners.

Mr. Cai is a legendary figure on the internet in China, a garment industry to fight for 8 years of businessmen, one by the Internet access to buy and sell domain names, there are two things worth mentioning: to help rush the association of high-value domain name FM365, and to Lenovo, 265 online only a year to get IDC's million yuan investment, IDG's investment in 265.com broke two conventions, first, Mr. Cai was the least educated of all the entrepreneurs they had ever voted for, and second, Mr. Cai was the only person who had not submitted a business plan. It is obvious that IDG is obviously more fancy to Mr. CAI individuals.

IDC's tens of millions of investment let Cai Wen win the first person in China's personal website, a group of well-deserved black horse or maxima. If the Mr. Cai is the best steed, that Kai-Fu Lee is the best in IT industry bole. Good bole to find a good steed is absolutely no reason. Google's 265 acquisition is not just a 265 of the traffic, like IDC, more is a fancy Mr. Cai this person and the resources behind him.

Mr. CAI early scalping domain names and do site navigation site, compared to his current resources can be said to be dwarfed. There are many legends about Cai Wen in the internet industry, in addition to 265 Web site navigation, holding zcom and Express website, and even audio and video storms have his shares of rumors. We do not rule out that some sites may only be cooperative, but Zcome, Express and Storm audio and video in the promotion of the use of the unique content of the alliance approach so similar, have to make people suspicious. In the middle of 2006 Zcom began to promote electronic magazine through the Content Alliance, slowly again this channel, the Express network, audio and video storms have joined this content Alliance promotion mode. Content Federation and 265 Web site navigation have accumulated considerable resources for Mr. Cai in the Internet.

Mr. Cai and Google's joint is definitely a winning outcome, on the one hand, on Google's platform, Cai Wen wins the content of the alliance model can be better played, related to such as zcom, express, audio-visual storms can also get rapid development speed, and Google can use Cai Wen wins 265, Zcom and other Websites content Alliance channel binds and promotes the Google search box even is the Thunder downloads. Cai Wen is a businessman with a keen eye and insight into the Chinese internet, while Google has a world-class network technology, the combination of the two is an absolute win.

If Google wants to buy 265, then will not buy thunder, because Cai Wen product matrix also has a express such a product, I think, this is the reason Google has been hesitant.

There's been a lot of talk about Google and 265 lately, and I think maybe their cooperation really threatens their competitors and really touches their channel roots. But I firmly believe that Google again dance the acquisition of the "sword", which is intended to channel and Content Alliance, Kai-Fu Lee This "drunken Weng" meaning is not "traffic", and "care about Cai Wen win this horse."

To be magnanimous, do the network also need magnanimous! ///