Visual Marketing Guide: Beautiful pictures are not good visual marketing

Article Description: Visual Marketing allows the conversion rate to be so ferocious.

Hello everyone, I am carrying a pot to rush! Thank you for your applause and screams! Eager to get all the inhuman support, a little joke after we stepped into today's theme.

And the past share will be 2 different, 1, I want to do is not what the tutorial, but to give everyone a guide! 2, I decided to start with two very famous pictures and a problem in the field of visual marketing!

Look at the first picture first:

This is a flat draft of a baby diaper, not very creative, because its product selling point is written (headline).

After the first draft is completed, foreigners look for a lot of people to see, record their browsing in different locations of the order and focus on the location, to carry out the line of sight research, found that people often put their selling point (big title) on the last browsing.

So do these people have a deep impression of the headline? So they did another experiment:

By recording statistics, it's a pity that people's eyes are focused on the baby's face (the red position is the focus of the browsing location)! The focus on their product selling point can be negligible! Can be said to be a failure of advertising.

So here's my problem! What would you do if you were to make a simple change and let people's eyes shift to text headlines? Everybody speak freely! (Everyone can speak, but I said after the stop everyone must stop AH)

Let me give you the correct answer: turn around and get the baby to look at the headline! Let's take a look at the effects of the changes.

Through simple adjustment to achieve the goal of selling points to guide! This is a very famous case.

In the process of the use of the line of sight and the focus of sight is a foreigner is very good at, but the domestic in this respect is relatively weak. Even some foreign interaction designers are implying that Chinese do not understand visual marketing. I say no! We taobao people understand visual marketing!

That's what we're going to talk about today----"visual marketing" makes the conversion rate so awesome! Tips: The content of this period is divided into 7 parts, the preceding two paragraphs for the design of the Amoy friends may be slightly boring, obscure, but these content is extremely important to speak, so can not give up. I will try to slow down and give you time to understand!

First, the concept.

"Visual Marketing (VMD)" has a long history, initially we talked about visual marketing thinking of the display, decoration, store, is something of the elephant. With the development of the Times, the momentum of e-commerce more and more fierce, visual marketing, the traditional industry's habitual means has gradually been integrated into the network world, become abstract, pluralistic, and more and more attention. In the traditional industry, visual marketing focuses on the layout of environmental atmosphere by the Display division and the emphasis on the theme. And the network, especially Taobao in the visual marketing "complex", set interactive design, user experience, information architecture as a whole! Focus on the control of the eyes and the buyer in mind control! (Perhaps some friends of these "red words" more unfamiliar, but it does not matter, we will use the most understandable way to communicate the relevant content to everyone!) ）

Again, meaning.

All buyers have the same process of shopping: the product goes into sight--the message goes to the brain--creates the desire to buy--form a purchase.

You can think about it in your mind, you are in the shopping time is not such a link.

Through this process we can see that "vision" is the premise of all purchase!

In fact, this process is not complete, there should be a few more words: the product has a selective access to the buyer's view-the buyer has the selective reception of information to the brain-the message sent to stimulate the buyer, resulting in the purchase of the desire to eventually form a purchase.

We should all notice the red text, let me illustrate what is "selective":

There are multiple items in the same page list, the buyer will filter for various reasons to ignore some goods only to observe the individual products, baby description of the commodity information buyers will also filter the focus of view and filtered content!

Smart friends should have thought, in fact, do a good job is in the dazzling market occupy buyers sight, let the buyer focus on receiving the message you want to convey, stimulate the buyer's shopping desire!

So how to stand out in the thousands of commodities? How to let the buyer receive your advantages, shielding your shortcomings? How to stimulate the buyer's desire to buy?

The answer: Excellent visual marketing!

Good visual marketing can complete a series of question marks above, this is the meaning of visual marketing!

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