Visual design: Progressive design of text design content

Words are catching on.
In recent years, blog, search and all kinds of social platform has become a popular application, we use text to convey information;
Web site generally entered the peak of the revision, the new layout information is more clear and intuitive than ever before, which is a kind of respect for the text/content;
The use of words to "inject emotion" to the Web page, making the process of interaction more cordial;

Design, the characteristics of the text has become apparent, designers are more willing to text as a design point of entry, emphasizing the style of the text itself is beautiful, the page text arrangement is in place and so on ...

It has been said that in the next phase of the Internet, text will appear in a more important form, and it seems to be basically true right now. We can all be more or less aware that this feature is changing the visual characteristics of the network. In this aspect, the new network model and the people-oriented design concept have promoted the emergence and prosperity of the phenomenon of "text revival" in varying degrees. For example, the appearance of Blog,blog to the designers of the impact is very large, the text based on the visual characteristics of the blog is equivalent to the designer to find a new entry point, the tedious traditional design environment has become a blossoming, refreshing, coupled with the user from the point of view of the scientific design concept of guidance, So that the more professional visual design style is ultimately accepted by the user and widely spread, and these styles are also largely dependent on the various aspects of the design of the text.

The weight change of text and the shift of design center of gravity
A little attention, from Hotmail and MSN several revisions of the contrast can also see that the text is more and more important. such as Hotmail early interface, its graphical features are very obvious, the design does not separate the characters from the picture, and the text is weakened; The current version of the interface we can see, the text has become the main source of support for the visual framework, the logo on the left, the middle of the advertising word, the right of the login box, Prompt language, the bottom of the copyright information, such as the reasonable layout of these blocks, is enough to produce a rhythm and beauty, and then the appropriate color rendering, a clear intuitive interface was born! And look at the new MSN homepage, too, and the purity of the text is more than the former, first of all, this new design is very bold, it changed the old Microsoft used to the blue tone, "simple and rugged" layout style to the user with a strong visual impression, the form of content presentation also from the past crowded, complex, The saturated layout is liberated ... These two examples show that the weight of text in visual design work is higher than ever, and it is almost an indispensable element. In the process, the designer's center of gravity has also begun to turn to the text-based design, which pays attention to the style, layout, integrity of the effect. We can see that these two changes are not only from the above two examples, but if we compare the designs we have made in recent years, we can see that there are similar evolution characteristics.

Design-related
Some practical rules and techniques have been sought after by many designers due to the influence of the tide and the impulse of some kind of creative attempt. For example, in the title, logo, Introduction and column columns, such as higher levels of text font choice, ya black, thin circle and line body, such as these types of clear and lightweight fonts are widely used, such fonts can be easily processed after a very comfortable coordination effect. and designers on the processing of words will often let it compare with "declarative" color, because the impractical information transmission in the current network situation is not popular, with "declarative" design can make the page "mood" look more gentle, so that "truth" more clear, will not impose on the user a certain subjective consciousness, To create a page affinity is helpful, but also in the more personalized beautification effect can maintain a good readability.

In the content area, the style + layout design method is also becoming popular and the system matures. Through the balance of the plate, the rhythm of the density, the correct line spacing and the length of the paragraph control to form a page vision frame, and then use the appropriate graphic elements to match the page after the aesthetic. Blog interface design In this point is more prominent, such as the famous WordPress. and the derivative of the technique is very much, play space, in the early years of the blog just appeared even today, on this aspect of the design has always been the topic of the industry, and can see some of the domestic new products and new pages are more and more attention to this aspect of the design. Of course, the above says

Continuous improvement
The "revival" phenomenon of "text design" and "content design" can be said to be a progressive embodiment of network information design. It further explored the potential design value of the text, restore the basic attributes of the text, through this aspect of the design can enhance the quality of the page, but also to help promote the professional design of the designer, such as the previous said to find more of the point of entry, which led to a series of techniques of development.