Web design experience Sharing: Talk about the revision of NetEase homepage

The reason to talk about the revision of NetEase home page, is because last year near the Olympic Games, NetEase home made a revision, after the Olympic Games NetEase home made a little adjustment, after the adjustment of the home page let people feel very confused . Today in the absence of any notice under the premise of NetEase and online new home.

In the meantime there is a small episode is, the new home just on the line, many regions suddenly unable to visit NetEase home page, I visited the time is the server returned 500.

NetEase on this version of the explanation is: " the revision from the overall to the details have a qualitative leap, the new version of the successor to the NetEase has been simple, atmosphere, inclusive design quality, to the user-centric to improve user experience, promote the development of the channel of the revised design purposes." "

The purpose of the development of the new channel seems to be achieved, because the channel on the home page more; then whether really as NetEase itself said to user-centric to improve the user experience it? It appears from the user's comments that this goal has not been achieved.

After the revision of NetEase's new home page main news font rose from 12px to 14px, this is indeed a promotion, the user's display resolution is a good solution, however, there is a problem, the font becomes larger, the overall structure width has not changed, Since the width does not change then only from the increase in height to meet the size of the space needs of the font.

The new head of the first page according to different functional information using different colors of the font, there are gray, dark gray, blue points, seemingly different font color is really can distinguish between the information area. However, the blue font is used in advertising information, it is obvious that these blue fonts completely preempt the function, the visual focus of navigation.

Plus this is similar to Sina's head of the big advertising area, NetEase new home revision should be added to the purpose of the homepage to enhance the advertising capacity to income, even this is the real purpose of the revision.

Look again " NetEase product entrance redesign typesetting, the new icon design provides better logo sense and user experience; a line of three product entrances, improve the use of pleasure, exempt from frequent line duncuo feeling. ".

will be their own product entrance stacked on the home page seems to be the head of Tencent (at the end of the research), NetEase on a revision that applies to this design, but do not as good as Tencent home on the quiet interference less. NetEase Homepage This revision is highlighted this piece of design, however, dark gray, blue, red three-color font, plus "new!" The corner standard, good messy!

For the content of the structure adjustment, NetEase official note is " content and advertising layout more clear, the new version of NetEase home from the column layout on the content and advertising optimization, the left column in the channel content-oriented, the right column to advertising-led, so that after the user in the left column and the middle bar can enjoy reading" pure " Content information and facilitates content search. "

To remove the text mixed with the left column of the ads to read the interference does not say, the right column is still not advertising-led, "Expo", "Focus", "NetEase forum", such as the weight of these columns is obviously far heavier than the ads in this column, but these columns are all advertising interval between, it is indeed easy to ignore as ads.

From last year's three columns of NetEase home online, I began to miss earlier two bar structure of the NetEase home, and then to the revision, I can only more miss the two-column structure of the version.

The homepage of four major portals, finally only a real simple and fashionable home page-Tencent net.