Web Design product price list Best design strategy

author : György Fekete
original link : Pricing tables:examples and best practices
Translator : UCD translation GROUP, LANX
György Fekete (Article Copyright by György Fekete)

Price lists play an important role in any company that provides a product or service. Implementation is a challenge, both in terms of its design and usability. Price lists must be concise to reflect the differences between the characteristics of different products or services. Price lists must help users make their best choices. Companies should carefully consider their series of products, the selection of the most competitive features of the product on the price list. We should only present to the user what they would be interested in: Optional features, items, and prices. The principle of the show is that in order to avoid the difficulty of the user in the process of selecting the best option from the product, it is important to remove any non-essential elements from the price list, thus reducing the chance of losing the lead.

Once you have identified the main features of the product, continue to drill down to create a more detailed list of features for those interested in a particular metric. Users need to know what kind of goods they are spending on, and what important standards the product contains.

To lay a good foundation for how to design and present a price list, let's take a look at some of the works of other designers and then analyze them according to the following criteria:

• Design: color, style, font, icon.
• Usability: Is it still available when CSS and JavaScript cannot be loaded successfully?

Best Strategies and guidelines

Designing a price list is a tricky job. It requires the designer to convey the information clearly and accurately. As far as possible, the characteristics of the product visually show to the user so that he can make the most satisfactory choice.

1. conveyed to the right

We take it for granted that a list of feature descriptions can build a good product impression for potential users. In fact, the more information you give, the more you require the user to digest and absorb.

TypePad (screenshot below) provides users with a lengthy price list. Although it provides detailed information that allows users to compare the differences between goods, the user simply cannot see at all, and they have to remember which column corresponds to which item. In addition, although the product name is still displayed at the bottom of the list, the price only appears at the beginning of the list. As a result, the user has to scroll to the beginning of the list to view the price of the item when they browse to the bottom of the table.

In contrast, conceptshare is a concise and easy-to-use model. Note: line Fourth of the list merges two items (users and reviewers) to avoid unnecessary line fifth occurrences. This is a beautiful and informative price list.

Again, the key is that your users can clearly understand the differences between the various products. The message is not much, just right. Suppose a potential user comes to your store and wants to know the difference between the two items, you're not going to first introduce them to each other, are you? Tell the user what they want to know and they will thank you. It also leads to the 2nd I want to say.