Web Design tips: Landing box design that meets the user experience

Article Description: my view on the design of website landing frame.

Site at different stages, landing box design, especially in the form of the Web page, nature should be different. Most people, in the home page design, like to refer to large sites, especially the mature Web site login design, that is: a simple hint language-login or free registration.

Figure: The following are Sina, Sohu, NetEase and Taobao Mall login design:

The reason is that the site stage is different, the design of the landing box should be different because, suppose a new site, its initial purpose is to make the most possible access to users, from the operational point of view, the operation of the first thing to do is pull people, but people pull in, if the landing box is a simple prompt, it will increase the user's browsing difficulty. When browsing becomes more difficult, users will choose to leave. Make this judgment time, from my personal experience, roughly in 7 seconds or so, that is, people pull in after the user in 7 seconds if the landing box is not found, or prompts the user login, then the likelihood of user loss will increase;

The initial or medium-term landing frame design of the website should be:

The development stage of the website user should be: Initial, there are a large number of users come in, and according to the products provided by the site, choose interested or not interested in the interest or not interested in the process, choose to leave or register; In the interim, in the existing registered users to precipitate a group of high loyalty "friends", that is, the site's loyal users , but the medium-term does not imply the success of operations or promotion, its focus is still to obtain users and maintain existing customers; Later, the website loyal users more, the website popularity is high, with the promotion strategy changes and strengthens, the new user presents the automatic growth.

According to the website user's development stage, the personal summary is as follows, in the initial stage of the website, its landing frame design should be, the landing box directly on the Web page, this rendering refers to the landing box on the user's mouth, so that its mouth can eat, rather than let users to find, in the late development of the site, in order to save the layout, You can redesign the landing box, that is, some mature or large web landing box, placed in the top left corner of the head of the page or the upper right corner.

As shown in figure:

The above view, for reference only, of course, if you really want to achieve that kind of simple hint of the way, it is not completely impossible, but, if you insist on the use of this way, the art of the requirements, especially in the entire web design color control requirements will be higher.