Web site subject to search engine punishment for five major reasons summary

Have to admit that the work of SEO trivial, heavy, and the need to persevere work attitude will occasionally give SEO workers all kinds of inexplicable wonderful sense of loss, because this is SEO. SEO need to adhere to, need to ponder, need to practice, need skills ... The sense of loss is not terrible, the work will inevitably occasionally emotional is normal, but can not be disappointed with the work, once the SEO work lost confidence, the site is not confidence, it is tantamount to their own lack of self-confidence! SEO work every day with the search engine to deal with, because of this, search engine virtually also constantly change the ranking algorithm, but the site is occasionally the search engine punishment is inevitable. Once the site by the search engine punishment, keyword ranking plummeted, SEO workers also means that the search engine in the punishment of our hard work, after the loss is more need to find out why, because this is the SEO work. Site is punished, usually need to analyze the comprehensive factors to find the reason, perhaps every webmaster encounter these situations have their own methods, in this exchange on the site under the five major reasons for punishment, deficiencies also forget more guidance.

One: Change the title; not to say that the title changes will certainly be punished by the search engine, but your site was punished by the search engine has changed the title itself should be very clear.

Second: space stability, the stability of the space is more conducive to search engine crawler crawl site information, if the space is not stable, whenever the search engine crawler visit the site and can not open the page, can not meet the crawler into the page crawl information, it is conceivable that the search engine will be the right to fall. So in the choice of buying space as far as possible to choose the credibility of the IDC.

Third: Friendship links, Links is one of the important factors to improve the site's key rankings, often the site is one of the fatal factors of punishment. Links must be a regular check, once found in a friend chain in the snapshot back, site is not on the home page, included pages, such as a variety of search engine down the right signs of the site, links in time to delete.

Four: The content of the article, the site content is undoubtedly the best original, original content relative to the search engine crawler Fresh "Food" is also the most like to crawl information. Of course, original work more than pseudo original and collection is much more, not all the site must be original, if the site weight relative high point can be appropriate false original. Usually update the content of the article will be the keyword Strokes text link, once excessive keyword stroke text links too much overlap is the fatal key to the site penalty. Moreover, the repeated collection of articles will only make the crawler tired of the site, each visit can not receive fresh information, search engines will therefore think that the content of the site is not very useful to users, so that the site is not included in the search engine pages.

Five: Optimization over; in the SEO, the search engine is more focus on "natural" site due to the optimization of excessive search engine punishment that is inevitable. The so-called waste, usually in the SEO work most often do is nothing but the chain and content, outside the chain is not 10 days and a half months of things, it is necessary to persevere, accumulated over the day. is not to say that today add dozens of hundred outside the chain, after a period of time can not ignore him, such an effect is often a lost. Article content is the same, if said today updated 3-5 articles, tomorrow Update 1, the day after Tomorrow is not updated, after a few days to update a few, irregular update frequency, but also can not effectively improve the weight of the site, but there may be a page is not included in the phenomenon. Therefore, in the process of optimization should also pay attention to the "natural" phenomenon.

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