Webmaster experience: importance of data analysis on rankings

Through the website data, we can learn more about the website health, see the viscosity between the website and users, accurately locate website problems, and promptly adjust and customize new optimization plans, make keyword ranking more stable,

Core Data analysis

Two confusion zones

1. I don't know where to start. All SEO optimization starts from data analysis. The data tells us about user behavior. The page is good or bad.

2. I don't know what I did in the ranking process.

Click the ip pv bounce rate page

Today, we will talk about user data. Only user data will reflect our optimized performance. If the user experience is good, the user will not tell you, but the user data can only be fed back.

Most people who read data will look at what they see and focus on popular data. We need to pay attention to some special data that the public does not pay attention to. We seldom pay attention to users who come in. We often pay attention to popular pages, but seldom care about pages with few clicks. If some pages have few clicks but stay for a long time, can we study them.

The page bounce rate is very high, so what is the cause of the analysis. We don't know what users like or dislike. Offline stores can know. We only need to carefully observe abnormal data.

The data cannot be viewed in a single way. pv page views. When a website is accessed by a certain user, the page quality is improved. The ip address, uv (Independent Visitor) are fixed, and pv is increased.

Pv is incorrect.

Bounce Rate: When a page is displayed, the bounce rate is 100% if no connection is set. If the point is 0, it is relatively low, but it depends on the page stay time.

The page remains for a small amount of time, and the content value of this page is not high.

The bounce rate is very low, and the stay time is also very low, proving that the page link value is very high. High value of the internal chain. The content of this page is of low value. It indicates that the internal chain is good, points are added, the content value is very poor, and the ranking is unfavorable.

A link is a link between pages within a website. A link is an export link.

The best way to achieve harmony

Data Analysis: I do not focus on what everyone cares about. I am the focus that everyone does not pay attention.

Everyone is most interested in the bounce rate, and I like to pay attention to 0 or 100

Bounce Rate 100 stay time 5 minutes 26 PVS, this page solves the difference between wave soldering and reflow soldering does not meet the user's level 2 requirements.

The stop time indicates that the page is of high quality. Turning it off after reading it indicates that the second-level requirement is not solved.

The difference between wave soldering and reflow soldering is indeed solved. If we can solve the second-level requirement. Is it because we jumped out to lower the pv, increased the weight, and ranked well.

The quality of Baidu's obsolete pages is very low, improving pages that meet user needs.

We know the problem through data analysis. Can we improve it.

If the bounce rate is 0, we also need to study how it works.

Can lead-free reflow soldering be used? There is no ranking on this page. On the second page, this problem is not solved on the first page. Users are eager to solve this problem. We have not solved this page, is this pv healthy? Can we find that this problem should be solved and ranked first. If the user has other problems not solved, we can solve these problems.