Webmaster How to deal with the frequent update of Baidu algorithm

Recent Baidu algorithm update, let a lot of webmaster friends are complaining about the inhuman, especially for some do business station webmaster, most of the enterprise site are affected by the algorithm update, the site was K without a trace. Baidu algorithm constantly upgrade updates, hard to operate the webmaster how to deal with this frequent algorithm, the author to share their own coping methods.

First: The removal of site spam content.

Baidu official Strictly indicated: 6.28 of the update will have a large number of low-quality sites will be punished. Facts show that there is indeed a large number of collection and false original site was punished, to be able to safely spend in the Baidu algorithm, the first thing to do is to remove the site spam page. If there is no use in the site, incomplete, not suitable for users, or are completely collected data, especially the existence of the site "Bridge page", "Advertising page", and so on, suggested that webmaster should remove such rubbish content as soon as possible. Spiders come to the site to crawl content, even if not too high technology to distinguish whether it is false original, can be based on the title of the site, whether the same content to put on different URLs, the title of the page, tags, chain anchor text appears in a large number of the same keywords, these will be spiders to judge whether it is the standard of garbage content, Webmaster to search the site, there is such content of the Web page, need to be removed immediately, so as to avoid long-term impact on the quality of the site.

Second: Remove cheat link.

Cheat link in the Enterprise Station optimization is very common, webmasters in order to quickly improve the keyword ranking, will buy a lot of links to the station, many links are from some rubbish picture site, or not by the normal optimization means up the site, although these links can be a short time to improve the site rankings, 10.23 of the Baidu algorithm in the Super Link cheat site punishment, so webmasters can no longer drill holes, black links, cheating one-way links, meaningless cross links are removed from the site. Outside chain optimization is the soul of website optimization, site to want to survive for a long time, in the removal of garbage cheat link, need to find high-quality links to the site, forum class can go: a5,seowhy; Soft platform: A5, Eric, donews; Blog: Sina, Tianya, Sohu; classified information: 58, List, people Directory Sites: Push the network, Web site navigation station and so on. Cheat the garbage link not to, stationmaster can only from above high weight website search for links, or follow the optimization rules of Baidu, in order to survive forever.

Third: Strengthen the construction of high quality content

Content for the king of the story in the webmaster has been respected, the fact that only high-quality content, can let the site long-term operation, webmaster in Baidu algorithm after frequent updates, have to put the main focus on the content of the site construction. Site in the removal of Baidu does not recognize the optimization method, the need is to attract spiders to the site to crawl new pages, give the site a new weight. High-quality content and how to build good, the following points are essential to high-quality content.

First: For the user to build content, to understand their own users to their own site needs what kind of content, is the use of products, or enterprise product display, or product utilization value, or the specific price of products, these will become the source of the webmaster building content. Unexpectedly is in the high quality content construction, cannot copy pastes the content from the Internet casually, needs the stationmaster to grope oneself to provide the content for the user. The title of the page to the content name + keyword + Enterprise name form, not the entire site to use the same title, this is the site optimization taboo.

Second: For search engine construction content, spiders to crawl the content of the site, need to be able to crawl to the desired content, the site can not be a large number of flash, pictures, hidden text, JS code, dead links, and so on, these will affect spiders crawl site content, the site to avoid such factors appear, The picture wants to add the Alt label, as far as possible uses the Flash and the JS code, simplifies the website code, lets the website be quicker and thoroughly the spider crawls.

Baidu algorithm constantly in the update, but same, as long as the station in accordance with the official requirements of Baidu to do optimization, the customer is God put to the first, the main focus on the optimization of the site content construction, only to do a good job in order to deal with Baidu's frequent updates, hope that the above share of the coping methods, can help the stationmaster to spend better through Baidu's catastrophe.

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