It can be said that the search engine to judge the quality of a site is high and low to a large extent is to examine the audience of a site how much, and these users to give the site to bring how many page clicks, the user in the total length of visits to the site and the rate of jump, the search engine through these data for comprehensive analysis, Can determine the quality of this site and whether to give this site the weight of the high and low, after a long period of data analysis, found that the site's high and low bounce rate will directly affect the quality of the site's data, for example: a user entered the homepage of our website, directly out of our website, Then this site's browsing volume is zero, the site's stay time is also zero, so said to improve the weight of the entire site to solve the site's bounce rate is the core reason.
So as a webmaster if we solve the site's bounce rate problem?
First: The site's title keyword positioning to be accurate
Why is the site's keyword positioning will affect the site's bounce rate? I believe that you are in the habit of looking for materials are mostly through the input keywords to query, when the search results come out to see which information is the title of the most meet their needs, so click in to view information, If the title and content of the information are found to be completely mismatched, so we're going to just turn that information off and look for other information that's right for you. Remember I had a friend before. They are printed on the notebook, so he is in his website title layout of the keyword printing, although the printing of a large amount of search, But to know the printing range is very extensive, then when the user through printing to find his site, if the user is not to do notebook printing jumped out rate is 100%, and then I suggest he printed in front of the notebook, the results of the site's bounce rate problem to solve!
Second: The site needs to provide users with valuable content
What kind of content is valuable? There are many webmaster friends think that the provision of original content is valuable, indeed the search engine algorithm is constantly changing, this year Baidu's spark program announced has been in the fight against garbage content, low quality false original content, more attention to the original content of the site. Then as a webmaster we have to understand that our content to meet the requirements of the search engine, but our content has not for the user to consider? is the content we provide valuable to customers? If our content is worthless to our customers and cannot be addressed to our customers, Then I believe that the user's bounce rate will also be very high!
Third: The website needs the reasonable planning good inside chain construction
A lot of stationmaster may think, the construction of inner chain is important? Can you really solve the problem of the bounce rate of the website? The answer is yes. If the user is on a page to read the article, we can not at the bottom of the page or the right side of the page to recommend the relevance of information? Can we recommend other information about the user's stealth requirements? In order to attract users to click on our recommended articles to enhance the traffic volume of the site, reduce the rate of jump out of the site. I saw a friend. Mall selling computer and computer accessories, he was in a keyboard at the bottom of the page placed sell mouse and mouse pad products, I said you here at the bottom of the page why not put the computer? He said the user to buy a mouse to explain that the customer must have a computer, the second bought a keyboard may also buy a mouse or mouse pad, This is to solve the user's invisible demand, to reduce the rate of the site jump!
All right, about how to reduce the jump rate of the site to share these 3 core points, I believe that we as a good seoer more than stand in the user's point of view to create a real user experience of the site, then the site's comprehensive data will certainly be very website, search engines will also give us a better weight of the site!
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