Website design: Analysis 5° Special visual design

This theme is the second half of 2012, an internal sharing, delayed the formation of articles, immediately after the new year to tidy up, by the way to the visual designers of the!!! A call from my own heart, next year out of the "bitter force" two words ...

The website special design, should be regarded as the Web page visual designer's compulsory course, should also be the most basic skill. The design theory she needs is the most basic, but also the most important. A lot of design theory version, I here only to organize 5 aspects to analyze the Web page special design methods, I am not a master or senior, welcome to all kinds of brick.

Design theory everyone will more or less know some, but our work is for who to see, our real users who are the characteristics of the user, each site is different for users, here is a brief introduction to our internal summary of the Alibaba B user characteristics:

After understanding the user characteristics of their own, we do design will be more targeted, the creation of the work will be more close to user stories. Here I am divided into 5 aspects to describe the basic skills required by the special design.

1° Creative Design

When it comes to creativity, it is the designer who is best at it, but it is certainly the most troublesome problem, how to judge a creative good or bad, borrow Jay's words "Ah yo, good oh". When others see your page, can send this feeling, that basically your page should be done in place. Here are 5 small methods:

2° Layout Design

Layout design should be regarded as the most basic design principle, although this elaboration is relatively simple, if the use of good or need more effort. Here is a simple example to explain some of the principles of layout design:

3° Color Design

The color design here is not the interpretation of the color theory, nor the interpretation of the color feeling, because I am a color sense of the general designer. Here only 3 principles: color contrast, color size and shape, color position.

Through the above 3 principles, using a lot of examples on the Web page, there is no talk about the complementary color, contrast color, color, color temperature and so many color theory we need to be able to Baidu ... Here a lot of nonsense, color is not easy to use, and it is best to have heavy pressure.

4° Interesting Design

Interesting design more is a kind of intimacy, not all the pages are required, but occasionally for it, will make the page Tim a lot.

5° Front-End Knowledge

Recently done a 1688 of the home page, more and more feel that the front end need to understand too much, they know only the fur, here does not say how to write code, only to say that picture size, this is related to the loading time of the page.

The storage of PS can be roughly divided into two types (commonly used in web design): lossy storage jpg format, lossless storage (PNG, GIF). The difference between the two pictures is:

Another issue that needs our attention is: to control the size of the picture, the same picture different format size will be different, we need to be in the premise of fidelity to choose as small as possible picture format.

The above content is my special this year a summary, hope to have a little help to readers, but also welcome to Pat Bricks, learn from each other.